David Pfeifer Email & Phone Number

Chicago, Il, Us

Stockholm, Stockholm County, Se

Purchase, New York, Us

• Manage 30 data scientists, data engineers, and full stack developers across the Measurement ecosystem, a tool suite offering adtech ROI insights and analytics capabilities to PepsiCo’s global marketing teams • Supply machine learning model insights to 18 markets, 613 sub-brands and > $2 billion in marketing spend annually • Reduced data ingestion and modeling operations by 71% from 12 weeks to 3.5 weeks through automated validation, ML mapping, and delivery of second generation model methodology powered by Kalman filter • Spearheaded 2.0 model methodology pilot in 9 global markets across North America, Europe, and the Middle East in 2023, proving the approach and successfully deploying with 100% success rate • Designed, built, and deployed ROI Engine UI to enable real-time model results analysis and support insights creation, enabling self-service business review and ~50% reduction in data science review support

Boston, Ma, Us

Spun up Financial Operations Product, a team of 5 developers devoted to optimizing million dollar money flows, unlocking accounting and reporting needs, and introducing financial features for customers

Boston, Ma, Us

Boston, Ma, Us

• Drive roadmap and delivery of Wayfair’s proprietary digital asset management platform, which stores > 300 million assets that surface to customers, suppliers, and internal employees• Manage scrum team consisting of 4 developers, UX designer, and scrum master• Unlocked mechanism by which assets stored in our platform could be surfaced on Storefront, qualifying us to store Wayfair’s most valuable supplier and internally produced product assets

Boston, Ma, Us

• Power customer-facing dynamic image display algorithms and richer merchandising experience through captureand usability of granular image metadata• Optimized metadata tagging process at scale by updating tool suite and incorporating additional AI models

• Responsible for interviewing and hiring student members; coordinate weekly schedules for 35 employees • Spearheaded a team of >25 student coordinators, drivers, and bellhops in executing the 5-day 50th Reunion, an event which caters to >850 alumni and guests• Served as primary client-facing resource, responsible for alleviating guest inquiries, questions, and concerns • Oversaw housing assignments and changes; facilitated transportation for all guests

Seattle, Wa, Us

• Completed sell-side pitch case study that included company positioning, comparable analyses, DCF, valuation, and buyers; concluded with a pitch meeting delivered to senior members of Cascadia• Gained valuable exposure to the M&A deal process by attending client meetings and conference calls, utilizing abilities to interpret client expectations and communicate the deal process • Created public comparable, as well as precedent transaction analyses; both were utilized to generate company valuations; analyses were incorporated into pitch decks, which faced the client and various counter-parties

Cl

• Developed energy sector market analysis through individual company and industry-wide research; synthesized findings in client-facing presentation utilizing excel graphic construction and PowerPoint• Created dynamic template that automatically generates key financials (e.g. income statement, balance sheet, rolling evolution of revenues and EBITDA, etc.) of any publicly-traded company represented by a ticker

Bachelor Of Arts (B.A.), Cognitive Psychology

Bachelor’S Degree, Cognitive Neuroscience And Evolutionary Psychology