David Pickering Email and Phone Number
Huddersfield, GB
David Pickering's Location
Huddersfield, England, United Kingdom, United Kingdom
David Pickering's Contact Details
David Pickering work email
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David Pickering personal email
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About David Pickering
Marketing and communications specialist with experience in public and private sector and not for profit,
David Pickering's Current Company Details
University Of Leeds
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Head of Engagement and Events
Huddersfield, GB
- Website:
- leeds.ac.uk
- Employees:
- 14326
David Pickering Work Experience Details
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Head Of Engagement And EventsUniversity Of LeedsHuddersfield, Gb
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Head Of Engagement And EventsUniversity Of Leeds Feb 2023 - PresentLeeds
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Engagement And Events ManagerUniversity Of Leeds Sep 2019 - PresentLeeds, United KingdomProject manage marketing research and high profile events
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DirectorDavid Pickering And Associates Limited Aug 2007 - Sep 2019Interim assignments in a variety of marketing roles in higher education, financial services, not for profit and manufacturing. -
Interim Marketing And Communications Specialist - DigitalUniversity Of Leeds Sep 2017 - Dec 2018Leeds, United KingdomContract to support the development of the University's web presence across faculties and services.
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Head Of Strategic MarketingWeston Park Cancer Charity Feb 2017 - Aug 2017Sheffield, United KingdomSix month contract to write and implement marketing strategy and marketing plan for a cancer charity already raising over £2m a year; set up marketing team with experience in communications and data development to implement the plan. -
Web Development Project ManagerUniversity Of Leeds Aug 2013 - Feb 2015Project managed a web development to support the newly-formed Student Education service. Replace sixteen separate service web sites (held on different platforms with different Content Management Systems) with a consistent, mobile responsive, positive user experience.Defined target persona types, reviewed, audited and consolidated the sites (8,500 pages) into two mobile responsive sites (totalling 800 pages across both sites).Site structures werebased on researching user requirements, usage and behaviour through Google Analytics and developing web governance within the University’s Content Management system.Delivered on time and within budget.
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Interim Marketing And Communications SpecialistUniversity Of Leeds Aug 2012 - Aug 2013Project managing the construction of the University's web presence for its Pharmaceuticals area, as well as marketing communications for the Business School's postgraduate programmes
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Interim Internal Communications Manager (Facilities Directorate)University Of Leeds Jun 2011 - Aug 2012The Facilities Directorate was formed by the merger of a diverse set of departments including Catering, Residences, Sport & Physical Activity, Sustainability and Estates, each with their own culture and identity. The requirement was to improve internal communications within and across departments.Developed an internal communications strategy and framework to equip staff to improve internal communications, both within and across the different services.
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Head Of Communications (Maternity Cover)University Of Leeds Oct 2010 - Apr 2011Manage the University’s Communications team.Responsible for development of the University’s main web site, staff site, social media and student communications.
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Interim External Communications ManagerLeeds University Business School Jan 2009 - Oct 2010A new role to develop a strategy for external communications and manage the Marketing and Communications team.Planned and delivered marketing communications activity, developed marketing and communications team, took responsibility for all PR and media activity and alumni communications, including thought leadership events, building the profile of academics’ research and setting up international alumni groups in various countries. -
Marketing Information SpecialistScarborough Building Society Oct 2008 - Dec 2008Develop a Board management information pack to support the Society’s response to the FSA’s Treating Customers Fairly initiativeConsultation with stakeholders across the Society and the FSA’s own materials. Set up monitoring systems and design reports, develop spreadsheets and interpret figures as appropriate. Allocate responsibilities for future production from within the Society -
Marketing Consultant (Part Time Jan 2008 On)Sheffield Hallam University Oct 2007 - Oct 2008Sheffield, United KingdomReview the organisation and effectiveness of marketing across the University, including the central Department of Marketing, faculty marketing teams and other departments. Extensive consultation with leadership team, academics and operational staff to assess activities and processes. Briefed and managed external consultants. Provided recommendations on structure and organisation. -
Marketing SpecialistNational Australia Bank (Owners Of Yorkshire And Clydesale Banks) Jan 2008 - Sep 2008National Australia is the owner of Yorkshire and Clydesdale banks and wanted to develop a proposition for its mass affluent retail customers, pitched between mass retail and private bankingDraw together the findings of extensive customer research, and coordinate four work streams (marketing communication, service delivery, product development, and customer rewards programme). The project included specification and management of technology to support the change and all required activity and systems were delivered on time and to budget
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OwnerDp Marketing Feb 1999 - Aug 2007Various interim and short term assignments including: Building Societies:Leeds & Holbeck: Management of Annual Report & AGM mailing Staffordshire: Interim Communications Manager Furness: Developed marketing strategyBarnsley: Customer profile analysisCredit cardsThe Associates: Audit of marketing processesNot for ProfitSt Gemma’s Hospice: Interim manager, commercial & fundraisingInternet-basedAutosave (Car retailer): Marketing & PR management; Developed affinity relationships
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Marketing Specialist (Regulated Product)National Australia Bank Mar 2007 - Jul 2007National Australia owns MLC, one of the world’s leading multi manager investment companies. The organisation wanted to improve penetration of MLC within the UK.Strategic review of the customer value proposition for regulated investment, including market analysis, commissioning research, facilitating senior management workshops, assessment of business opportunity, and identification of required systems changes. Report covered areas for development across retail, private banking and intermediary sales along with project plan for implementation. -
Marketing Communications SpecialistUniversity Of Leeds Jan 2006 - Mar 2007A fragmented structure and history of independent working meant that the University’s communications lacked cohesion. The role was to coordinate external and internal (to 7,500 staff) communications including a new visual identity.Change management – full review of University communications, internal and external, web communications (design, content and processes) restructure of communications team, (including interim management of the team) and recruitment of new role - Head of Communications, I remained with the University for 3 months as an advisor to this role. Responsible for implementation of new visual identity across the various channels . Project management for alumni relations, including the development and launch of a new 40 page magazine
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Voluntary ActivitiesBreak Oct 2005 - Dec 2005Actively involved as a school governor, charity trustee and in a leadership role in a local church, I took three months out to devote time to these voluntary roles.
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Digital Development Project ManagerBlendon Communications (Publishers Of What House?) Jul 2005 - Sep 2005A printed magazine was being replaced with an online version, to offer prospective homebuyers all the relevant information in one place. The challenge was to build a web based solution to combine 10 different sources of data (e.g. actual properties for sale, Land Registry figures, school performance statistics) and present them in a meaningful way to users.Project management to draw together the different site components, data, programming and web development and design. Produced detailed business requirements, monitored all change control, managed client relationship.The site was delivered on time and to budget
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Brand DevelopmentBradford & Bingley Mar 2005 - Jun 2005BingleyReview profile and positioning of Bradford and Bingley in the light of a steady decline over a period of years.Reviewed brand position, facilitated brand workshops, identified possible positioning territories, commissioned customer research, recruited Director of Brand and Communications and remained in advisory role. -
Marketing Project SpecialistNational Australia Bank Sep 2003 - Mar 2005Leeds, United KingdomHaving initially been engaged to manage an overhaul of the bank’s mortgage marketing material, I was then asked to handle a) the communications for its offset mortgage launch, b) its Life Event marketing programme and c) changes to marketing material, web presence and more general customer communications required by the FSA and CCA legislative changes.Having reviewed communications, new collateral was produced, but I also developed an innovative approach for borrowers based on a CD linked to a dedicated microsite. Life event marketing and FSA / CCA changes required very close working with Compliance teams and included outbound and inbound telemarketing, online marketing, sales processes and internal communications.
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Customer Retention SpecialistDerbyshire Building Society May 2003 - Oct 2003The role was to work with the Society's marketing team to improve customer retention.Analysis of borrower behaviour and redemptions, carried out phone research with existing borrowers and lapsed mortgage customers. Set up dedicated retention unit and tested different approaches, product offers, timings and processes. Based on these results, developed a borrower retention strategy and saw increase in retention. -
Customer Relationship Management Specialist (Part Time)Derbyshire Building Society Oct 2000 - Apr 2003Derby, United KingdomDevelop a customer relationship management programme and a profitability model for the different society product areas (lending, investment, insurance).Profitability modelling and customer profiling using financial MOSAIC to inform segmentation strategy. Produced plan of activity for pilot branches and roll out across network, including acquisition, cross-sell and retention.Analysis of borrower behaviour and redemptions, carried out phone research with existing borrowers and lapsed mortgage customers. Set up dedicated retention unit and tested different approaches, product offers, timings and processes. Based on these results, developed a borrower retention strategy and saw increase in retention.
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Direct Marketing Consultant (Part Time)Wesleyan Assurance Society Mar 2002 - Apr 2003Birmingham, United KingdomThe initial brief was to develop a direct marketing campaign for ISAs at short notice in time for the new tax year. Managed campaign from initial brief through to post campaign review and evaluation, on time and within budget. Following a successful campaign, I was then asked to manage the communications team to cover for maternity leave, and subsequently to recruit a new Communications Manager.Once this work was completed, I managed the marketing for the launch of Privilege, a cheque account aimed at more affluent customers
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Direct Marketing SpecialistUnited Friendly / Royal London Jan 2000 - Oct 2000Establish a direct marketing operation for a major insurer to supplement business generated by its sales forceDevelopment of appropriate products (including pricing structures), processes for handling responses. Full campaign management, including management of suppliers, evaluation of campaign performance
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Head Of MarketingLeeds & Holbeck Building Society Aug 1995 - Feb 1999Planning and implementation of marketing strategy and activityProduct development for all areas (lending, investment, insurance)Increased Society profile & business levels Developed marketing systems for a customer databaseEstablished and managed marketing team -
Head Of MarketingGreen Flag Apr 1985 - Aug 1995Control of marketing strategy, pricing and profitabilityManagement of marketing team Planning and control of budget (£5m) to cover press, TV and radio advertising, direct mail, point of saleResearch & new product development Client management on key accountsExceeded new business and retention targets -
Marketing AnalystBradford & Bingley Sep 1982 - Apr 1985Initiation, analysis and interpretation of marketing researchNew product development (investment)
David Pickering Skills
Marketing Communications
Marketing Strategy
Marketing
Strategy
Public Relations
Digital Marketing
Copywriting
Internal Communications
Analysis
Corporate Communications
Social Media
Strategic Communications
Stakeholder Engagement
Event Management
Integrated Marketing
Direct Marketing
Social Media Marketing
Market Research
Email Marketing
Digital Strategy
Media Relations
Press Releases
Newsletters
Editing
Management
Business Strategy
David Pickering Education Details
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Marketing With French
Frequently Asked Questions about David Pickering
What company does David Pickering work for?
David Pickering works for University Of Leeds
What is David Pickering's role at the current company?
David Pickering's current role is Head of Engagement and Events.
What is David Pickering's email address?
David Pickering's email address is dp****@****rld.com
What schools did David Pickering attend?
David Pickering attended Lancaster University.
What skills is David Pickering known for?
David Pickering has skills like Marketing Communications, Marketing Strategy, Marketing, Strategy, Public Relations, Digital Marketing, Copywriting, Internal Communications, Analysis, Corporate Communications, Social Media, Strategic Communications.
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David Pickering
Principal Rush Solutions Ltd Industry Leader In Connected Customer Care For Automotive Companies, With Over 25 Years Experience In The SectorCookham1eclipsemarketing.co.uk -
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David Pickering
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