David Pickering Email & Phone Number

Huddersfield, GB

Leeds

Leeds, United Kingdom

Project manage marketing research and high profile events

Interim assignments in a variety of marketing roles in higher education, financial services, not for profit and manufacturing.

Leeds, United Kingdom

Contract to support the development of the University's web presence across faculties and services.

Sheffield, United Kingdom

Six month contract to write and implement marketing strategy and marketing plan for a cancer charity already raising over £2m a year; set up marketing team with experience in communications and data development to implement the plan.

Project managed a web development to support the newly-formed Student Education service. Replace sixteen separate service web sites (held on different platforms with different Content Management Systems) with a consistent, mobile responsive, positive user experience.Defined target persona types, reviewed, audited and consolidated the sites (8,500 pages).

Project managing the construction of the University's web presence for its Pharmaceuticals area, as well as marketing communications for the Business School's postgraduate programmes

The Facilities Directorate was formed by the merger of a diverse set of departments including Catering, Residences, Sport & Physical Activity, Sustainability and Estates, each with their own culture and identity. The requirement was to improve internal communications within and across departments.Developed an internal communications strategy and framework.

Manage the University’s Communications team.Responsible for development of the University’s main web site, staff site, social media and student communications.

A new role to develop a strategy for external communications and manage the Marketing and Communications team.Planned and delivered marketing communications activity, developed marketing and communications team, took responsibility for all PR and media activity and alumni communications, including thought leadership events, building the profile of.

Develop a Board management information pack to support the Society’s response to the FSA’s Treating Customers Fairly initiativeConsultation with stakeholders across the Society and the FSA’s own materials. Set up monitoring systems and design reports, develop spreadsheets and interpret figures as appropriate. Allocate responsibilities for future production.

Sheffield, United Kingdom

Review the organisation and effectiveness of marketing across the University, including the central Department of Marketing, faculty marketing teams and other departments. Extensive consultation with leadership team, academics and operational staff to assess activities and processes. Briefed and managed external consultants. Provided recommendations on.

National Australia is the owner of Yorkshire and Clydesdale banks and wanted to develop a proposition for its mass affluent retail customers, pitched between mass retail and private bankingDraw together the findings of extensive customer research, and coordinate four work streams (marketing communication, service delivery, product development, and customer.

Various interim and short term assignments including: Building Societies:Leeds & Holbeck: Management of Annual Report & AGM mailing Staffordshire: Interim Communications Manager Furness: Developed marketing strategyBarnsley: Customer profile analysisCredit cardsThe Associates: Audit of marketing processesNot for ProfitSt Gemma’s Hospice: Interim manager.

National Australia owns MLC, one of the world’s leading multi manager investment companies. The organisation wanted to improve penetration of MLC within the UK.Strategic review of the customer value proposition for regulated investment, including market analysis, commissioning research, facilitating senior management workshops, assessment of business.

A fragmented structure and history of independent working meant that the University’s communications lacked cohesion. The role was to coordinate external and internal (to 7,500 staff) communications including a new visual identity.Change management – full review of University communications, internal and external, web communications (design, content and.

Actively involved as a school governor, charity trustee and in a leadership role in a local church, I took three months out to devote time to these voluntary roles.

A printed magazine was being replaced with an online version, to offer prospective homebuyers all the relevant information in one place. The challenge was to build a web based solution to combine 10 different sources of data (e.g. actual properties for sale, Land Registry figures, school performance statistics) and present them in a meaningful way to.

Bingley

Review profile and positioning of Bradford and Bingley in the light of a steady decline over a period of years.Reviewed brand position, facilitated brand workshops, identified possible positioning territories, commissioned customer research, recruited Director of Brand and Communications and remained in advisory role.

Leeds, United Kingdom

Having initially been engaged to manage an overhaul of the bank’s mortgage marketing material, I was then asked to handle a) the communications for its offset mortgage launch, b) its Life Event marketing programme and c) changes to marketing material, web presence and more general customer communications required by the FSA and CCA legislative.

The role was to work with the Society's marketing team to improve customer retention.Analysis of borrower behaviour and redemptions, carried out phone research with existing borrowers and lapsed mortgage customers. Set up dedicated retention unit and tested different approaches, product offers, timings and processes. Based on these results, developed a.

Derby, United Kingdom

Develop a customer relationship management programme and a profitability model for the different society product areas (lending, investment, insurance).Profitability modelling and customer profiling using financial MOSAIC to inform segmentation strategy. Produced plan of activity for pilot branches and roll out across network, including acquisition.

Birmingham, United Kingdom

The initial brief was to develop a direct marketing campaign for ISAs at short notice in time for the new tax year. Managed campaign from initial brief through to post campaign review and evaluation, on time and within budget. Following a successful campaign, I was then asked to manage the communications team to cover for maternity leave, and subsequently.

Establish a direct marketing operation for a major insurer to supplement business generated by its sales forceDevelopment of appropriate products (including pricing structures), processes for handling responses. Full campaign management, including management of suppliers, evaluation of campaign performance

Planning and implementation of marketing strategy and activityProduct development for all areas (lending, investment, insurance)Increased Society profile & business levels Developed marketing systems for a customer databaseEstablished and managed marketing team

Control of marketing strategy, pricing and profitabilityManagement of marketing team Planning and control of budget (£5m) to cover press, TV and radio advertising, direct mail, point of saleResearch & new product development Client management on key accountsExceeded new business and retention targets

Initiation, analysis and interpretation of marketing researchNew product development (investment)