With 20+ years of experience leading strategy, business planning and operations teams for startups to global leaders in the technology industry, I am now sharing my expertise, specializing in developing and optimizing go-to-market strategies, streamlining business planning, and driving operational improvements. My proven track record of success enables me to deliver agility, cost efficiencies and scalability - helping businesses achieve sustainable growth and measurable success.

Broadcom-VMware pre- and post-acquisition role for the global VMware Revenue Lifecycle Management organization's integration into the broader Broadcom software organization. Pre-acquisition responsibilities included conducting thorough due diligence to create a detailed integration strategy focused on people, processes and technologies, including setting priorities, aligning organizational goals and assessing resource allocation to optimize post-acquisition preparedness and performance. Post-acquisition responsibilities focused on executing the cross-functional integration plan, with a regular cadence of measuring, evaluating and communicating the integration plan’s milestones and KPIs, to ensure the organization delivered against integration expectations.

DIRECTION: STRATEGY & PLANNING Anticipate and adapt to market changes, focusing on developing and delivering innovation to increase customer consumption, retention and expansion.• Strategy, Planning and Operations lead for $4.3B global renewal organization• FY24 results: 8%+ YoY $ growth / 98% net margin / 92% net renewal rates• Vendor selection and management: multi-million $ relationships• Contingency planning / crisis management: zero COVID disruptions to business performance• Pre-acquisition planning / post-acquisition integration: new business structure, staffing requirements, customer segmentation prioritizationEXECUTION: EFFICIENCIES & SCALEFuture-proof the organization’s operational capabilities to support the rapidly evolving business.• Business practice standardization: from ~90 disparate country- / geo-specific processes and policies, to 6 globally aligned, providing scale and agility • Programs restructure (start, stop, redo): reducing complexity across 500+ organization employees, 400K+ customers, 25K+ channel partners• Performance measurement and tracking: developed 14 global, cross-functional, stakeholder-aligned KPIs, regular communications cadence of performance results to stakeholders for full transparency and accountability• Developed, evolved automation mass-scale capabilities: outpaced non-automated business renewal rates by 5.8 percentage points• Tech-stack optimization: simplified organization’s tool count from 31 to 8ENABLEMENT: PERFORMANCE & DELIVERYProvide employees the means to succeed, align all individuals on the organization’s strategic vision and progress.• Represented organization to senior / executive leadership, external audiences• Drove organization-wide change management initiatives, to implement efficiencies with minimal disruption• Intra-organization, inter-organization., external, executive-level communications, presentations

Strategist, business planner and implementation lead of new sales coverage models and innovative sales growth programs to global, regional, country-level sales leaders. Development, launch and ongoing management of a globally scalable sales go-to-market plan designed to significantly increase the organization's account coverage capabilities, support customer advocacy, accelerate the creation and conversion of the sales pipeline, and increase overall sales costs ROI. • Developed, launched, and managed innovative sales models, increased enterprise-focused customer sales coverage +71%• Produced sales funnel acceleration and scale (year 1 incremental $14 million qualified opportunities contributed to sales pipeline) with an improved headcount cost efficiency savings of 61% • Increased qualified sales leads by 125% by developing a commercial segment-focused new sales coverage model, identifying priority customer segments to drive a more repeatable and predictable revenue stream• Managed 16 in-region individuals to implement growth plan developed • Generated an improved cost efficiency of 19:1 ROI through the deployment of an effective mix of sales talents, with aligned sales support resources• Identified new sales opportunities and created innovative sales programs/initiatives, expanding business into +85% additional countries, created and tracked ~$1B worldwide sales forecasting metrics• Lead local country implementation of new sales programs through in-country sales teams and partners’ collaborations, resulting in 48% - 65% year over year growths• Accountable for $20M annual OpEx budget investments allocations for sales channels development opportunities

• Business development and account management of national/international technology retailers for consumer/home networking products (examples: Circuit City, CompUSA, RadioShack, etc.)• Achieved $35M annual quotas.• Developed go-to-market plan for SMB products into retail channel, with successful launch into target account base.