David Pool Email & Phone Number

Redhill, GB

Hammersmith, England, United Kingdom

Reigate, England, United Kingdom

Reigate

Poole

• Involved in the planning and co-ordination of digital advertising strategy to help meet and exceed company targets.
• Responsible for ongoing website development specification and testing (including mobile).
• Work closely with key third party suppliers/agencies to achieve company objectives.
• Responsible for the placement, management and analysis of all online advertising.
• Developing and testing a variety of creative approaches and improving on-page conversion.
• Managed annual advertising budgets in excess of £1.5 million.

Poole

• I was part of a team of three that completely redesigned and re-launched the company website from scratch. I played a key role in specification and user testing.
• Planned and executed email strategies that sold our products effectively. Introduced an ESP to the business and was later responsible for helping design our own in-house communication centre.
• Contributed to company blogs and set up micro-sites using WordPress.

Poole

• Involved in the overall planning and implementation of all marketing communications for the collectable side of the business across a broad range of integrated channels, including: direct mail (in-house/rented), press.

Watford, United Kingdom

• Assisting the Product Group Manager across all marketing activities, with a focus on merchandising.

Watford, United Kingdom

Central Trust is the largest independently owned specialist secured loan lender in the UK.As an Account Manager I was responsible for selling and underwriting secured loans.Working from warm leads, a typical day would involve calling new customers and taking applications over the phone and then selling to them their loan options. I would then underwrite.

Ba Hons, Marketing, 2:1

Education record