David Pool Email & Phone Number

Redhill, Gb

Hammersmith, England, United Kingdom

Reigate, England, United Kingdom

Reigate

Poole

• Involved in the planning and co-ordination of digital advertising strategy to help meet and exceed company targets.• Responsible for ongoing website development specification and testing (including mobile).• Work closely with key third party suppliers/agencies to achieve company objectives.• Responsible for the placement, management and analysis of all online advertising.• Developing and testing a variety of creative approaches and improving on-page conversion.• Managed annual advertising budgets in excess of £1.5 million.• Presented regular quarterly results to the Chairman, Directors and key personnel.• Set up and ran an internal digital advertising training workshop – rolled out to all new starters/existing staff.• Manages an assistant within the digital marketing team. Involved in the recruitment process and have taken performance reviews.• I have written many internal documents for the business to aid new starters and existing staff. These typically consist of best practice/how to guides, flow carts, check lists, excel spreadsheets and PowerPoint presentations.• I have set up internal processes and procedures to help manage work flow and ensure that all key departments are working together in order to hit our digital advertising goals.Key Achievements• Responsible for moving all digital advertising in-house• Developed advertising campaigns through all major networks• Created key account relationships with Google, Facebook & Twitter• Seen digital become the business’s key source of new customers – 70% of total• Trained and developed “digital literacy” within the marketing team

Poole

• I was part of a team of three that completely redesigned and re-launched the company website from scratch. I played a key role in specification and user testing. • Planned and executed email strategies that sold our products effectively. Introduced an ESP to the business and was later responsible for helping design our own in-house communication centre. • Contributed to company blogs and set up micro-sites using WordPress.

Poole

• Involved in the overall planning and implementation of all marketing communications for the collectable side of the business across a broad range of integrated channels, including: direct mail (in-house/rented), press advertising, telemarketing, catalogues and online.

Watford, United Kingdom

• Assisting the Product Group Manager across all marketing activities, with a focus on merchandising.

Watford, United Kingdom

Central Trust is the largest independently owned specialist secured loan lender in the UK.As an Account Manager I was responsible for selling and underwriting secured loans.Working from warm leads, a typical day would involve calling new customers and taking applications over the phone and then selling to them their loan options. I would then underwrite those loans to eventually pay out.

Ba Hons, Marketing, 2:1

Education record