David Proffitt Email & Phone Number

Virginia Beach, Va, Us

Hampton Roads, Va, Us

• Senior development relationship manager with a private healthcare organization representing 'grateful patients' and their philanthropic interest to improve health in the regional community. • Project leader for major capital campaign to raise $15MM for the Sentara Brock Cancer Center. Campaign officially launched March 2022 and is currently 105% to goal. • Service area represents eleven hospitals thoughout the state of Virginia and North Carolina and support specific service lines of clinical education, cardiac and cancer research, music and medicine, hospice, Nightingale Air Ambulance and estate planning bequests.• Grant Management CSR team, works to support effective annual designation and distribution of over $30MM in community grants, and funding awards to local regional non-profits and community organizations.

PROFFITT MARKETING GROUP, LLC: Senior Consultant to a group of select organizations to fulfill and exceed their vision and mission:• Mercy Chefs: a 501(c)3 global nonprofit,focused on disaster relief, urban outreach, clean water and permanent kitchens dedicated to feeding both body and soul.o Support strategic marketing, donor development, corporate relations and operational excellence to maximize capacity and holistic growth for the organization. o Cultivate donor development strategies for increased engagement and gift designation. • Regent University – Office of Advancement: a global university with 20,000 alumni and 10,000 enrolled students both online and on campus representing 50 states and over 84 countries.o Manage 9 Regional Directors of Advancement in their monthly donor relations activity and cultivation strategies. Direct training and professional development tactics to identify and increase skill sets and industry techniques in development and relationship management. o Support the launch of the national film ‘In Lawfully Yours’ produced by Corbin Bernsen and Regent University. Red Carpet premiers included Dallas TX, Los Angeles CA and Virginia Beach VA and NETFLIX launch. • Fear 2 Freedom: a global 501(c)3 nonprofit, dedicated to redeem and restore those sexually assaulted on the university campus.o Developed national campaign of programming and resources to assist Title IX administrators and their campus federal training and education requirements.o Introduced corporate social responsibility (CSR) program to support corporate employee engagement and Corporate grants and Foundations. o Designed major donor development plan to support cultivation and giving potential. o Completed the production of a 30 minute educational film and awarded an Emmy for quality of production and content. Additional former clients include Roberts Wesleyan College, Caldwell University and Sentara Foundation of Hampton Roads.

Global, Us

Senior major gifts development officer and relationship manager, supporting 250+ corporate organizations giving through social responsibility (CSR) workplace giving, matching gifts and Foundations. Manages an annual portfolio of $2M in gifts and contributions and overall corporate support to Compassion International, a $700M nonprofit organization.Has hosted numerous corporate cultivation and vision trips to the field including international travel to Kenya, Uganda, Ethiopia, El Salvador and Colombia. Supported creative production of new corporate marketing collateral including print brochures and new website design.

Virginia Beach, Va, Us

Established the Corporate Partners program providing tuition education discounts to over 68+ worldwide partners reaching over 4M employees including Walmart, Chick-fil-A, STIHL, Sodexo, Office Depot, Cox Communications, Norfolk Southern, Volvo-Penta, US Airways, Canon, USAA, Compassion International, World Vision, etc. Currently generating over $9M in tuition revenue to the university. Directed marketing sponsorships with national artists and global ministries including Natalie Grant, Willowcreek Global Leadership Association, Teen Mania, etc.Supported initiatives to strategically centralize approx. 150+ staff representing university recruiting, admissions and financial aid services to better support graduate school enrollment and increase enrollment efficiencies.

Virginia Beach, Va, Us

Exceeded MBA, MOL and MSF degree program enrollment goals by an average of 143% over previous year. Initiated a university marketing multi-city national sponsorship with Promise Keepers with an ROI of 2,348 inquiries generating over $147,590 in tuition revenue. Established a university-wide Dashboard Report to track vital enrollment metrics.

Virginia Beach, Va, Us

Hired and trained new enrollment team for the School of Business and proposed listing of new, flexible academic program options, to maximize enrollment opportunities. New student enrollment increased by 44% over previous year and quality of new students increased consecutively with an overall GPA of 3.28 and GMAT of 516.Completed fiscal year operating costs at 4% under budget.Selected as University Employee of the Month – May 2006 and President’s Award in December, 2006.

Cottage Grove, Mn, Us

Field Marketing Consultant to Anderson World Headquarters on increasing & improving marketing and business initiatives to 68 company owned, national retail stores.

Directed the marketing and business development initiatives for a regional home improvement Andersen window company.Increased sales and revenues to $7.1 million, a 58% increase in business and maintained a 6% marketing lead cost.Increased home show event appointments by 55% to a sales revenue of $1,214,787 and reduced the lead cost to 4%.Opened additional retail locations. Increased percent of business by 23% in the first quarter of operations.Implemented service delivery procedures that supported the company toward a 98% customer satisfaction approval rating positioning the location as the #1 Anderson Window retail store in the nation for 2003.

Hampton Roads, Va, Us

Supported product development and strategic positioning of 15 HMO, POS, and PPO plans insuring approximately 300,000 members in the State of Virginia.Completed competitive analysis on local and national market across all product lines. Market Intelligence contributed to benefit options and a $3 million saving over the next two years.Successfully launched alternative medicine product featuring a network of over 19,000 providers including chiropractors, massage therapists and acupuncturists as well as over 1,200 health and nutrition products.Improved member health benefit options by enhancing vision, hearing, and chiropractic benefits.

Hampton Roads, Va, Us

Coordinated the inventory process for approximately 2,500 business partners associated with Sentara Healthcare in preparation for the Y2K Century TransitionDirected senior leadership and support analysts to manage risks, issues and contingency planning. Organized planning with local (8) city managers and 100+ Plant & Facility directors, to confirm overall city preparedness and identify specific 911/Emergency Operating Centers’ risks and issues.Received personal letter and award of commendation on a job well done from the corporate CEO

Hampton Roads, Va, Us

Developed and managed training program for 300 staff and management within Patient Financial Services. Training headlines included charity guidelines, Medicaid billing, Medicare regulations, Medical Terminology, Business Writing, Time Management, etc. Increased standards, knowledge and measurement on customer service delivery. Consistently met department cash goals of $40 million per month. Organized development of training manuals and classes for over 500 hospital staff and management. Supervised 55 trainers.Developed training for implementation of HealthQuest 3.0. Supported Revenue Cycle Team in improving policies and procedures in improving policies and procedures in registration sites’ improved efficiencies in accounts receivables process from registration to billing. Ensured recovery and collection of over $114,000,000.

Hampton Roads, Va, Us

Supported the advertising and marketing communications of a $500 million company.Organized efforts to hire advertising agency and placement of $2.5 million corporate advertising campaign. Managed company brand and image standards, enforcing policies to increase brand equity with target audiencesAssisted various divisions in strategic development of new products and services and related marketing campaigns.Developed and implemented communication plan to 20,000 Newport News CIGNA Shipyard employees to increase awareness and utilization of Sentara Health Services on the peninsula.

Hampton Roads, Va, Us

Provided marketing support and strategic direction to senior leadership to build and grow business development of Sentara Hampton General Hospital, a 369-bed hospital. Increased efficiency and revenue in six selected strategic product line task forces. Received national award from USA Today/RIT Committee on Quality of Work in Cardiology—decreasing the average overnight stay from 13 to 4.2 days and increasing product line revenue by $1.2 million.Provided marketing support to physicians to increase patient volumes and practice revenue. Average increase of 30 new patients per month, per doctor.Initiated extensive strategic brand and image marketing campaign to 130,000 residents in Hampton, Virginia.

New York City, Us

Managed all retail print and promotional advertising for Buffalo, Rochester and Syracuse marketsLaunched full service photography studio to support new print design and promotion of corporate department stores in Upstate New York

Mba, Marketing

Bachelor Of Science, Fine Arts & Design