We have built Punch on the three pillars of Design, Performance and Productivity, taking our best selection of the global tech marketplace in each of these disciplines and crafting great PCs. Designed, assembled and supported in the UK, we are close enough to know your needs but global enough to see what’s coming.For us design is about beginning with an end in mind. Focusing on who is going to use it, when and for what. Asking how long will they use it, where, and how will it be stored. And answering the question,” what happens when its useful life is over”? Without this you get a fix not a solution, something that works in the moment you first require it, but is full of compromises over its lifetime. At Punch we look to work on design challenges that don’t normally get pioneered in the UK, and take advantage of our manufacturing experience and crowdfunding to drive genuine innovation.Performance is all about dedication; it’s about choosing a focus and dedicating resource to excelling. It’s about dedicating your thought, time and effort to developing the skills you need. All our performance systems are focused around particular tasks such as concurrently gaming, streaming and recording, or Virtual Reality game play. Dedicating the hardware to particular tasks allows you to focus your budget down on the areas where the performance will make the most difference to you.Until you really know what you are doing, you will never be as productive as you could be. That is why we make computers that are easy to understand, have no unnecessary software, and can be adapted by you, for your changing needs, as you go. Our productivity PCs are easy to master, great value, simple and will keep you productive across their life time. Their job is to smooth the way, not get in it.

CMS Computers are one of the UK’s largest local OEM Manufacturers producing in excess of 140,000 PC’s, laptops and tablets per year under the Zoostorm brand.Part of the VIP Computers group with a group turnover of over £200m.• Started in Jan 2008 with CMS manufacturing 25k PC’s per year with a view to opening a new retail & B2B Reseller channel for CMS• By the end of 2009 CMS production sat at 45k units per year with 25k units coming from the new channels, customers included Amazon, BT Business, Ebuyer, Misco, Insight• Promoted to Zoostorm BDM in 2009 and took responsibility for the full ranging of all manufactured systems• CMS Acquired by the VIP group in 2011 with sales at 70k units per year• Promoted to sales manager early 2012 with a view to grow sales to in excess of 100k units per year• Managed and developed a sales team responsible for £30m turnover per annum• All sales targets hit for 6 consecutive years, personal and team• 2012 sales came in at 105k units • 2014 sales in excess of 140k units

CCI Ltd was part of the Freecom Technologies Group, manufacturing an extensive portfolio of computer storage and multimedia solutions for the PC and MAC markets. CCI also distributed for many leading manufacturers and lead the field in optical storage in the UK. In 2006 CCI’s turnover was in excess of £55 million. During my career with CCI, I worked in 3 varied and fulfilling roles - Brand Manager, Product Manager and Retail Sales Account Manager.Brand Manager• Responsible for managing the Business partner scheme consisting of 20 key partners• Ran rebate incentive schemes• Managed all customer marketing programmes• Delivered regular Reseller training sessions and floor walks Product Manager• Managing all distribution venders including Sony, Liteon, Philips, NEC, Quantum and Hitachi• Negotiating pricing support and deals for different channels• Launching new products with sales teams and resellers• Stock management for over 300 product lines • Running internal incentive programmes to drive focus and achieve targetsRetail Sales Account Management• Part of a 2 man team responsible for £23m turnover• Managing key accounts including DSGi, Amazon, Maplin, Tesco and Littlewoods • New business development (main achievement Amazon, building from nothing to £4m per year within 2 years)