David Masson Email & Phone Number

Bristol, England, United Kingdom

•Working with B2B clients from across manufacturing, technical and automotive to deliver strategic marketing campaigns•Creating awareness and leads via social media advertising campaigns including YouTube, Google Ads, LinkedIn, Facebook, Twitter, Snapchat and Spotify•Building relationships with key media organisations to maximise exposure and opportunities•Writing editorial to showcase clients achievements through articles and case studies•Developing reports and presenting to… Show more •Working with B2B clients from across manufacturing, technical and automotive to deliver strategic marketing campaigns•Creating awareness and leads via social media advertising campaigns including YouTube, Google Ads, LinkedIn, Facebook, Twitter, Snapchat and Spotify•Building relationships with key media organisations to maximise exposure and opportunities•Writing editorial to showcase clients achievements through articles and case studies•Developing reports and presenting to clients, brainstorming ideas for future success Show less

Bristol, United Kingdom

•Responsible for Brand refresh, redesign of website based on E-A-T principles to tell the story of the business; writing copy, creating visual design, palette, fonts to ensure a coherent voice across visuals and messaging•Designed marketing strategy, brand book and post-sale form to increase understanding of the customer journey to enable the team to continue to gain new clients•Responsible for content creation, created and implemented videos to the client offering to bring visibility… Show more •Responsible for Brand refresh, redesign of website based on E-A-T principles to tell the story of the business; writing copy, creating visual design, palette, fonts to ensure a coherent voice across visuals and messaging•Designed marketing strategy, brand book and post-sale form to increase understanding of the customer journey to enable the team to continue to gain new clients•Responsible for content creation, created and implemented videos to the client offering to bring visibility to roles which competitors have since copied•Created microsite, working with marketing department global brand to target high-calibre candidates for CMO role, boosted profile of the role and business•Networked and represented the business at galas, mayoral dinners, and business events; engaging with connections, telling the story and exploring opportunities for the company•Created PR process to target business and non-profit publications across the South West, working with key media stakeholders to bring news such as the appointment of Levi Roots as Chair of St Paul’s Carnival resulting in the publication of material in magazines, newspapers, and podcasts •Created and implemented marketing templates and built processes Show less

•Led brand through digital marketing, development of e-commerce site and website, social presence, business development and writing blogs•Created infomercial advert from top to bottom. Storyboard, copy, imagery, and graphics, including edit and voice-over for ground-breaking sustainable paper product•B2B networking across the South West selling the paper; connecting and converting into sales. Increased company profile, targeting companies with sustainable goals•Successful PPC… Show more •Led brand through digital marketing, development of e-commerce site and website, social presence, business development and writing blogs•Created infomercial advert from top to bottom. Storyboard, copy, imagery, and graphics, including edit and voice-over for ground-breaking sustainable paper product•B2B networking across the South West selling the paper; connecting and converting into sales. Increased company profile, targeting companies with sustainable goals•Successful PPC campaign with small budget. Reporting impact and Analytics to Board•Conducting segmented CRM campaigns, promoting products to offers and seasonal calendar•Driving strategies, SEO, PPC, copy and adverts to take market share away from the dominant companies in shredding industry Show less

Bristol, United Kingdom

•Responsible for the entire marketing directorate spanning PR, rebuilding websites, content, brand, customer experience and feedback for two nursing homes•Optimised SEO, front and backlinks and rewrote the copy for both sites and researched and improved citations•Refreshed social media accounts to be in line with brand, highlighting the key characters in the businesses and the services they provided through video adverts and copy•Improved the online visibility of the homes, gaining… Show more •Responsible for the entire marketing directorate spanning PR, rebuilding websites, content, brand, customer experience and feedback for two nursing homes•Optimised SEO, front and backlinks and rewrote the copy for both sites and researched and improved citations•Refreshed social media accounts to be in line with brand, highlighting the key characters in the businesses and the services they provided through video adverts and copy•Improved the online visibility of the homes, gaining reviews to build trust on crucial industry sites and sent monthly newsletters to stakeholders Show less

United Kingdom

•Built loyal social media communities on by telling the story of business, its personalities, the town and its culture•Executed and optimised successful Facebook and PPC campaigns using AB testing•Meme generation, filming team, editing footage, to create content to further garage presence•Created specific campaigns to fit the most profitable products, liaised with brands for marketing material for giveaway and promotions

Santa Monica, California

• Total responsibility for establishing the digital identity for a brand-new business in America.• Scheduling posts across Facebook, Instagram and Twitter.• Provided content of the history of the company and established the brand identity in the local area.• Video creation showcasing the journey of the products from Belgium to California and highlighting European quality to the American audience. • Connecting with local businesses for affiliate marketing and increase corporate… Show more • Total responsibility for establishing the digital identity for a brand-new business in America.• Scheduling posts across Facebook, Instagram and Twitter.• Provided content of the history of the company and established the brand identity in the local area.• Video creation showcasing the journey of the products from Belgium to California and highlighting European quality to the American audience. • Connecting with local businesses for affiliate marketing and increase corporate network. Show less

Bachelor'S Degree, Sociology

A Levels, English Language And Literature, General

11 Gcses Including Science, Maths And English