Manage Cakewalk webstore, including setup of new product pages, testing new features, and reporting technical issues to IT department for resolution.Work with 3rd party vendors to negotiate terms for selling 3rd party products on Cakewalk webstore, and coordinate any cross promotion programs between Cakewalk and 3rd party vendor, including product bundle offers and affiliate email campaigns.Develop, test, and implement monthly promotions to entice customers to upgrade their current software version and purchase add-on products in order to achieve monthly online revenue goal which ranges from $200-$500K and annual online revenue goal ranging from $3-$4 million. Prepare annual direct marketing revenue forecast and adjust monthly to reflect changes in product release dates and new 3rd party products. Analyze webstore transaction data, email click through reports, promotions results and end user registration data to develop targeted messaging for direct marketing initiatives.

Coordinated with vendors the production of marketing materials and shipments of materials for over 252 annual product events, 68 field sales staff, and over 70 new monthly partners. Managed Goldmine lead database containing over 60,000 Optometrists and Ophthalmologists.Conducted market share analysis and demographic research on customer base to develop targeted promotional activities for fiscal year 06. Generated weekly sales activity reports and monthly lead reports for senior sales and marketing management. Updated company website with press releases, educational events, promotional banners, and revise website text as needed. Organized and oversaw promotional programs for ODs and MDs as well as quarterly sales contests for field sales staff.

 Developed and maintained relationships with new and current accounts, via sales calls, e-mail and direct mail campaigns, to establish top of mind association and assure consideration on future projects. Provided senior management with weekly and monthly reports on lead activity, outside sales representative activity, and website activity. Performed segmented industry research to identify key opportunity markets. Maintained sales and marketing database of 3879 customers and prospects, via ACT! Software. Reorganized online advertising placement resulting in a 1500% increase from 2003 to 2004 in the average number of monthly visitors to company website and a 733% increase in requests for quotations attributed to company website. Wrote, designed and published quarterly newsletter; prepared copy and layout for company website and promotional material. Completed 10-week Professional Sales Course March 2005 through Progressive Leadership Corporate Training.