David Read Email & Phone Number

Atlanta, GA, US

• Created vision and developed strategy to address unmet and under-served needs leading to the establishment of Cox Media’s Sales Operations team
• Leads teams responsible for providing operational support including Talent Development, Training, Planning, Reporting, and Data Analysis for the Local and National Sales Organizations
• Developed Cox Media’s first-ever Early Talent program
• Partnered with Cox Communications Learning & Development organization to create Cox Media University (CMU), regarded as one of the premiere learning and development teams in Cox Communications – CMU would later become.
• Develops and delivers near, mid, and long-term operational support strategy aligned with the needs of the Sales and Field Organization
• Member of Cox Communications Executive Learning Board

Atlanta, GA, US

Responsible for developing and implementing sales strategy

Atlanta, GA, US

• Responsible for building new division of National Marketing team from the ground up to support strategy to enter new markets
• Developed highly productive relationships with Senior Leadership team members to garner support and ensure alignment for new team and approach
• Represented the company and channel internally and externally as a brand ambassador and advocate for YP’s new National business
• Effectively repositioned brand for target audiences through strategic communications, effective storytelling, events, and thought leadership
• Based on success in national marketing, established new Local/Regional Marketing team
• Demonstrated cross-functional team leadership by working closely with sales and other team leaders to ensure alignment of sales and marketing strategy and maximize effectiveness of available resources

Dallas, TX, US

• Responsible for development and implementation of new company-wide sales and marketing strategy deployed across multiple sales channels to monetize a $200m+ investment
• Effectively collaborated with senior leaders across business units to obtain buy-in and support for new approach
• Exceeded sales KPIs including achieving 214% of objective for number of customers sold and 167% of objective for number of items sold

Dallas, TX, US

• Successfully led a multi-channel sales organization of 85+ employees responsible for revenue of $100m+
• Delivered double digit “best in class” revenue growth – achieving 162% of sales budget
• President’s Club winner for outstanding sales results

B.A., Economics

Education record