• Pioneered brand identity through innovative branding and messaging.• Implemented digital tools, including a website, social platforms, and mobile application.• Navigated the organization’s COVID challenges with tech-driven solutions.• Piloted event outreach campaigns with record-breaking turnouts of 700+ attendees.• Mobilized, inspired, and aided in developing volunteers.

Operation Warm is an award-winning national nonprofit that provides brand-new, high-quality shoes and coats to children in need. Tasked with utilizing different innovative methods to create and share content that reflects the great work and impact of a fast-growing non-profit that has national reach and local impact.• Led high-profile PR and social media campaigns for a national award-winning nonprofit, collaborating with elite brands, government officials, sports teams, and influencers to highlight the critical needs of children. • Earned over 700 unique web, radio, print and television media placements on regional and national levels by crafting strategic communications, including press releases and pitches. • Positioned the brand on the national stage with placements in significant broadcasts, including three features on CBS Evening News, CBS Mornings, and the Rachael Ray Show. • Coordinated key interviews and equipped employees with PR training, ensuring consistent brand messaging and enhancing media interactions. • Built a robust media contact database from the ground up, securing 180+ pivotal relationships with top-tier outlets such as The Today Show, Good Morning America, CNN, FOX News, and Chicago Tribune. • Revolutionized content strategies, yielding a 123% surge in social engagement by innovating video, case study, blog, and graphic content. • Propelled consistent 20%+ quarterly growth on established social platforms, with LinkedIn witnessing an impressive 85% audience expansion.

• Led cross-functional collaboration in a vast matrix setup for a global life sciences leader, achieving quick and efficient project delivery. • Directed global agencies to craft captivating multi-language digital experiences, including webinars, blogs, case studies, emails, landing pages, other assets for campaigns, involving diverse product lines. • Orchestrated and managed global B2B campaigns from inception to completion that surpassed crucial KPIs • Optimally allocated a marketing budget exceeding $275k across diverse portfolios. • Led collaboration with product teams to align marketing communications. • Analyzed camapign performance to refine strategies, resulting in improved campaign ROl. • Leveraged expertise in SEO, SEM, and targeted social media advertisements to bolster brand presence.

• Skillfully managed 130+ projects in an agency-style setting ranging from simple graphics to intricate and complex content groupings for an industry giant in the financial space. • Drove creative strategies, culminating in successfully rebranding B of A assets. • Delivered briefs, guiding the direction of projects and recommending modifications to creative assets. • Strengthened inter-departmental collaborations with an in-house creative team, ensuring timely delivery of top-tier multi-channel digital content. • Delivered consistent client satisfaction, adapting to evolving business needs and offering tailored digital advertising solutions.

• Collaborated in managing activities for a portfolio of home service providers across the country, ensuring brand consistency and alignment with company goals. • Provided comprehensive support for various departmental functions, ensuring smooth operations • Tracked and analyzed the performance of marketing campaigns, facilitating data-driven strategy adjustments. • Conducted comprehensive market research to inform and improve marketing strategies. • Managed and provided coaching in developing full-time marketing interns.

Tracked campaign performance along side the Marketing Analyst. Shared resultsin meetings with decision makers. Helped manage brand reputation and workedweekly events