Built and led a wedding filmmaking education company through product launches, podcasts, YouTube, Facebook Ads, courses, coaching, digital products, email campaigns, and in-person workshops.Managed a team of 1-3 employees and 2-3 freelancers. Conducted customer research each month to design products that addressed audience pain points.Produced and hosted a podcast with 25,000+ downloads, converting 20% of listeners into paying students.Coached 1,000+ students/filmmakers, with most experiencing a 30-50% increase in business profits.Directed and managed the development of websites on Squarespace, Webflow, and Framer, which resulted in a 2x increase in revenue.

Founded a high-end wedding filmmaking brand, producing films that have generated over 2M+ views.Managed and grew a social media following of 18K+ on Instagram and 60K+ on YouTube.Shot, edited, and produced over 100 wedding films, delivering high-quality work that deeply resonated with clients.Directed a team to create a brand that consistently connects with its target audience through intentional storytelling and aesthetics.