David Ricklund
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David Ricklund Email & Phone Number

Delivery Lead at Customer Solutions [CRM | Customer Experience | Marketing Automation] at ICA Gruppen
Location: Gothenburg, Västra Götaland County, Sweden 12 work roles 5 schools
1 work email found @avensia.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Delivery Lead at Customer Solutions [CRM | Customer Experience | Marketing Automation]
Location
Gothenburg, Västra Götaland County, Sweden
Company size

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David Ricklund is listed as Delivery Lead at Customer Solutions [CRM | Customer Experience | Marketing Automation] at ICA Gruppen, a with 17481 employees, based in Gothenburg, Västra Götaland County, Sweden. AeroLeads shows a work email signal at avensia.com and a matched LinkedIn profile for David Ricklund.

David Ricklund previously worked as System Developer (Marketing Automation | CRM | Customer Experience) at Ica Gruppen and CRM & Marketing Automation Specialist at Nexer Group. David Ricklund holds Bachelor'S Degree, Service Management from Lunds Universitet.

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Email format at ICA Gruppen

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{first}.{last}@avensia.com
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Profile bio

About David Ricklund

My main areas;CRMCustomer DataCustomer JourneyCustomer LoyaltyInsights based on dataDigital AnalyticsSales AnalyticsMarketing AutomationMarketing OptimizationEcommerceYou reach me best by:david.ricklund@gmail.com0708266972

Listed skills include Social Skills, Microsoft Office, Outlook, Ifs Applications, and 13 others.

Current workplace

David Ricklund's current company

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ICA Gruppen
Ica Gruppen
Delivery Lead at Customer Solutions [CRM | Customer Experience | Marketing Automation]
Gothenburg, SE
Website
Employees
17481
AeroLeads page
12 roles

David Ricklund work experience

A career timeline built from the work history available for this profile.

Delivery Lead At Customer Solutions [Crm | Customer Experience | Marketing Automation]

Gothenburg, Se

System Developer (Marketing Automation | Crm | Customer Experience)

As a System Developer within Customer Soltions, i work to optimize efficiency through automation and to deliver a high-quality personal experience using our marketing channels.I work with the campaign engine which aims to drive automation, personalization and digitization of ICAs marketing. I am building new capabilities, as well as making improvements in existing campaigns, both in terms of automation and customer selection. In my duties, there is also a responsibility to understand the technical landscape for campaigns and to work for a stable operation of these.

Crm & Marketing Automation Specialist

Göteborg

Oct 2023 - May 2024

Senior Commerce Advisor Cx & Loyalty (Crm & Ecom)

Göteborg, Västra Götaland, Sverige

Helping B2C and B2B customers accelerate growth and improve customer experience through all customer integrations! Loyalty driven commerce with martech.Competencies: Campaign & Channel Management · Insights & Analytics · Personalization & Relevance · Loyalty & Engagement · CRM · Marketing Automation · Customer Experience · Email Marketing · Retail · Marketing Management · Business Strategy · Customer Relations · Customer Retention · Customer Service

Sep 2022 - Oct 2023

Crm Data & Insight Specialist / Marketing Automation

Borås, Västra Götaland, Sverige

Responsibilities:• Plan, develop and implement CRM activities and automated campaigns in SP's communication and sales channels.• Continuous work with segmentation, optimization, testing and follow-up• Evaluate and analyze sales goals and KPIs for completed CRM activities• Create customized customer experiences based on data and insights• Analyze data to improve business benefits• Quality assurance and development of CRM systems and customer database• Budget control and follow-up• Internal collaborate to improve the offer and customer experience

May 2021 - Aug 2022

Crm Lead

Göteborg, Västra Götaland, Sverige

Based on data driven customer insights I am responsible to develop the customer relations. The role includes both project lead for CRM related development and to make sure that our CRM strategy delivers according to the sales budget. I set requirements for the data structure, both internally and externally, to make sure that the technical conditions align with the strategy. I work with continues improvements to optimize the ROI for each communication. I work to make sure that we deliver a seamless, consistent and personalized customer experience.

May 2020 - Apr 2021

Crm Data & Insight Specialist

Mq Retail Ab

Göteborg, Sverige

May 2019 - May 2020

E-Mail & Marketing Automation Manager (Crm)

Mq Retail Ab

Hq Göteborg

As Email & Marketing Automation Manager I am responsible for creating, implementing and analyzing the outcome of digital communication. Based on data driven customer insights I implement customer journeys within our marketing automation-platform. I set requirements for the data structure, both internally and externally, to make sure that the technical conditions align with the strategy. I work with continues improvements to optimize the ROI for each communication. I work closely with the CRM manager to make sure that we deliver a seamless, consistent and personalized customer experience. Responsibilities:• Continuously improve MQ's CRM initiative.• Create, implement and analyze the outcome of digital communication• Develop and provide the organization internally with insights to make ROI visible.• Enable further investment in effective campaigns and dismiss the less efficient ones.• Suggest innovative concepts to increase revenue and customer satisfaction

Nov 2018 - May 2019

Campaign Builder & Analyst - Targeted Marketing Automation (Crm)

Kungälv, Sverige

With just over 1,300 stores and a market share of around 36%, ICASweden is one of the Nordic region's leading retail companies. ICA Advertising is a part of the Marketing Department at ICA and one of the largest in-houseagencies in Sweden with more than 260 employees in Borås & Kungälv.Work description;* Develops and implements targeted promotions and marketing communications to encourage future purchases based on individual customer taste and preferences derived from browsing and buying history * Researches consumer shopping and buying behavior to develop insight on what drives customer purchasing practices * Collects monitors and analyzes sales data, promotion results, and market trends to identify buyer traits and evaluate marketing opportunities for products from the current and future seasons * Uses quantitative analysis methods such as collaborative filtering to develop product recommendations for customersThe role also contains overall responsibility for all campaign flows for Targeting Marketing Automation. To build, execute and measure effect. To initiate, drive and further develop tools to enable new products and services for ICA Advertising as well as follow-up and reporting based on customer database. Responsible also for ICA Advertising's production, consulting and specialist knowledge around ICA's customer databases.As a campaign builder/analyst we are responsible for ensuring the quality of all customer withdrawals made from the ICA's customer database. We create reports based on identified KPI:s and turning data into insight to improve the customer journey.

Oct 2015 - Oct 2018

Financial Employee

Göteborg, Sverige

Alten develops and delivers competence for world-leading companies through engineering and IT consultants. Alten Sweden AB is part of the group Alten Group and is one of Europe's largest technology and IT-consulting company. I am working at the accountant department with; project administration, invoicing, certification of consulting hours and travel expenses, analysis of project operations, monitoring financial statements as well as a service function internally against the consultants.

Jan 2015 - Oct 2015

Forwarding Agent

Göteborg, Sverige & Malmö, Sverige

DB Schenker is a global company with strong growth, one of the world's largest providers of integrated logistics services.As a forwarding agent i worked with both LCL shipments (less container load) and FCL shipment (full container load). Forwarding agents is responsible for the entire process, from the first customer contact to cost monitoring on each shipment. The work process involved for example; provide quotes to the customer, booking with carriers, arrangement of shipments consolidations, international networking, export declarations and invoicing .

Oct 2013 - Jan 2015

Store Manager / Selling Distributor

Göteborg & Malmö, Sverige

Convini is a full service solution for food and beverages in the workplace.Convini offer services to companies in over 15 cities throughout SwedenThe work included responsibility for customers within a certain geographic area. The responsibility entailed a continuous customer contact / customer service. Daily work included purchasefrom suppliers and delivery of products. The work involved both administrative and physicaltasks.

May 2011 - Apr 2013
Team & coworkers

Colleagues at ICA Gruppen

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5 education records

David Ricklund education

Courses, It

IT use in organizations - 7,5 ECTS Organizational and individual progress - 7,5 ECTS

High School / Gymnasieexamen, Social Sciences - Economics

Lerums Gymnasium
FAQ

Frequently asked questions about David Ricklund

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What company does David Ricklund work for?

David Ricklund works for ICA Gruppen.

What is David Ricklund's role at ICA Gruppen?

David Ricklund is listed as Delivery Lead at Customer Solutions [CRM | Customer Experience | Marketing Automation] at ICA Gruppen.

What is David Ricklund's email address?

AeroLeads has found 1 work email signal at @avensia.com for David Ricklund at ICA Gruppen.

Where is David Ricklund based?

David Ricklund is based in Gothenburg, Västra Götaland County, Sweden while working with ICA Gruppen.

What companies has David Ricklund worked for?

David Ricklund has worked for Ica Gruppen, Nexer Group, Avensia, Scandinavian Photo, and Mq Marqet Ab.

Who are David Ricklund's colleagues at ICA Gruppen?

David Ricklund's colleagues at ICA Gruppen include Bernadett Solya-Ugro, Enayatulla Joya, Puneet Tayal, Hafsa Mohamed, and Pernilla (Ica).

How can I contact David Ricklund?

You can use AeroLeads to view verified contact signals for David Ricklund at ICA Gruppen, including work email, phone, and LinkedIn data when available.

What schools did David Ricklund attend?

David Ricklund holds Bachelor'S Degree, Service Management from Lunds Universitet.

What skills is David Ricklund known for?

David Ricklund is listed with skills including Social Skills, Microsoft Office, Outlook, Ifs Applications, Microsoft Excel, Teamwork, Project Administration, and Microsoft Crm.

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