I have been passionate about cycling for over 20 years, and I have leveraged this passion to build a successful career in sales, business development, and marketing in the cycling industry. As the Marketing Director at Faction Bike Studio, I lead a team of creative and talented professionals who share my vision of promoting cycling as a lifestyle, a sport, and a social activity.My core competencies include strategic marketing, market research, branding, customer acquisition, and retention. I have a track record of delivering innovative and effective marketing campaigns that have increased the visibility, revenue, and customer base of Faction Bike Studio and its partners. I also have extensive experience in developing and maintaining strong relationships with key stakeholders, such as media outlets, influencers, sponsors, and distributors. My mission is to inspire and connect with cycling enthusiasts of all levels and backgrounds, and to expand the cycling market in Canada and beyond.