David Robbins Email & Phone Number

Plano, Texas, Us

Somerville, Ma, Us

Drive the growth of Triumvirate Environmental's plastic extrusion division by utilizing 10+ years of experience working with plastic lumber to serve existing and develop new applications within building material, transportation and manufacturing market segments. By targeting opportunities which create mutual value I have built relationships which are both sustainable and indispensable.

Us

SALES:Responsible for $1 million sales volume across multiple product segments in both domestic and international markets.CUSTOM SIGNS PRODUCT SEGMENT:Grew sales 21% over 6 years in a price sensitive and budget restrictive market.FY2016 sales increase of 77% vs. prior year.Expansion of product segment to offer a wider range of products to increase market share and drive sales growth.Design and development of signage concepts or programs to re-brand, market or promote our clients business, park system or trail.SITE FURNISHING PRODUCT SEGMENT:FY2016 sales increase of 18% vs. prior year.Re-engineered BOM pricing model to accurately represent COGS, providing better insight into profitability.Serve our current customer base as well as further developing and growing it by cross selling, cold calling and networking.Initiate in-depth review of current marketing strategies to eliminate ineffective advertising and marketing strategies. Resulted in implementation of tracking techniques to establish ROI of marketing and advertising strategies. MARKETING:Create and refine marketing campaigns through industry research and analyzing trends that create results consistent with our budgets and goals. Develop and implement an email marketing program which consistently performed at or above industries exceptions.Manage Google Adwords and Remarketing CampaignsSchedule and manage Trade Show efforts. ADDITIONAL ROLES AND RESPONSIBILITIES:Website management and Search Engine Optimization utilizing Google Analytics IQSupply chain management

The Plastic Lumber Company was one of the pioneers of the plastic lumber industry with a strong reputation for leveraging an intimate knowledge of the this unique material system to develop innovative and value added products in a diverse range of market segments. I had the responsibility of managing and growing several product areas over the course of my tenure. PRODUCT MANAGER - SPA ACCESSORY SEGMENT:Promoted line of maintenance-free spa accessories through our network of high end spa retailers. Developed, managed and expanded international customer base through exceptional relationship building and customer service. Managed a group of 17 domestic independent sales representatives.Executed product training and created sales incentive programs. Curated relations with industry leading spa manufacturers to work cooperatively with their networks of retail dealers. PRODUCT MANAGER - WHOLESALES PLASTIC LUMBER SEGMENT:Managing a market segment that was responsible for 45% of the company's annual revenue. - Developed wholesale market for product line consisting of dimensional plastic lumber profiles.Target Market consisted of Amish Furniture Craftsmen, Regional Decking Building Contractors and material handling applications, as well as a myriad of product fabricators.

Bachelor Of Business Administration (B.B.A.), Marketing

Education record

Education record