Founder & Ceo
CurrentI founded the company AZELLA (my mom's name) after watching my mom struggle financially and not having the proper guidance growing up (most women manage household money). I joined the Financial Services industry in 2012 starting out in UX/Product design for advisors at DST Systems, shortly after joined The Mutual Fund Store (Financial Engines/Edelman Financial) which aligned with my mission to help support advisors over the years so that individuals just like my mom can obtain the financial support needed from a fiduciary advisor. Azella focuses on brand, customized websites, marketing, and lead optimization for transitioning Independent Financial Advisors and RIAs nationwide.