Born into a family of 5, raised in the streets of Wyandotte County, KS in the 90s was confusing as a kid. Most of my friends only had one parent at home and currency to them was street credibility. See, both my parents were home, they both worked to provide a living for my siblings and I but my parents never built equity. They took care of us, in a sense maybe I was privileged.Fast forward, to graduating high school with no college degree I spent 5 years in marketing at some of Kansas City's finest agencies, another 7 years in technology and financial services working for the largest registered investment advisory firm in the nation. But then I saw this Exodus of thousands of Financial Advisors going out on their own because technology and the market are making it easier for them to do so. It was time for me to combine my skills to help these financial advisors get a jump start using a turnkey solution for their branding, website, and marketing presence. Because at the root of all this people like my mom should have had a financial advisor. But my parents didn't feel like they had enough assets to be worthy. Although that wasn’t true...See now, with this proliferation of Financial Advisors and consumer technology usage, there are more and more opportunities for advisors to target people just like my mom. This is also how we can help address the equity Wealth Gap.Hi, I'm David Roberson. The CEO and founder of Azella, a company named after my mom's financial journey.