Demonstrated exceptional leadership by overseeing regional operations in Panamá, Puerto Rico, USA, The Caribeean, and Venezuela. Exceeding $130M in sales, contributing with over 40% of the division's total revenue. Played a crucial role developing new markets and building high-performing teams.Accomplishments:- Double digit revenue growth during the last two years, 72% 21´ vs 20´ and 15% 22´ vs 21´.- Successfully introduced and developed new product lines and categories in… Show more Demonstrated exceptional leadership by overseeing regional operations in Panamá, Puerto Rico, USA, The Caribeean, and Venezuela. Exceeding $130M in sales, contributing with over 40% of the division's total revenue. Played a crucial role developing new markets and building high-performing teams.Accomplishments:- Double digit revenue growth during the last two years, 72% 21´ vs 20´ and 15% 22´ vs 21´.- Successfully introduced and developed new product lines and categories in key markets and customers, achieving $2.8M in sales, 300% growth vs first year (Bespoke).- Expanded and developed key markets (PR and VNZ) to offset the decline in sales in degrowing ones, generating a revenue growth in key accounts of 18% vs 22´. Total revenue $52M- Optimised distribution channels regionally, going from 42 to 30 accounts, maintaining revenue growth.- Being selected to participate in the Top Leadership Incubator Program for Samsung Latinoamerica 23'. Show less

Oversaw +$35M in annual sales, driving +30% of the branch revenue through strategic execution, collaborative account management, and strong customer relationships. Defined and executed price, product, distribution, and marketing strategies in key customers.Accomplishments:- Open Puerto Rico market by developing #1 customer for the division, Muebleria Berrios, annual sales of +$25M.- Double digit growth for the managed accounts every year, 48% 19' vs 18', 40% 20' vs 19', and… Show more Oversaw +$35M in annual sales, driving +30% of the branch revenue through strategic execution, collaborative account management, and strong customer relationships. Defined and executed price, product, distribution, and marketing strategies in key customers.Accomplishments:- Open Puerto Rico market by developing #1 customer for the division, Muebleria Berrios, annual sales of +$25M.- Double digit growth for the managed accounts every year, 48% 19' vs 18', 40% 20' vs 19', and 69% 21' vs 20'.- Expanded portfolio in key regional retailer, PriceSmart, increasing annual sales from $3.2M for 18' to $7.5M for 20'. Show less

Managed and marketed the private brand for Grupo Rey, overseeing processes such as forecasting, sourcing, negotiating, launching, and all driving efforts to achieve a sales target of $15M annually. Spearheaded the 'Interactions' experiential marketing program for Grupo Rey, Panama's leading retailer. Successfully optimized marketing strategies while managing a budget of $1M and leading a team of 20.Accomplishments:- Created and launched more than 250 SKUs with monthly sales… Show more Managed and marketed the private brand for Grupo Rey, overseeing processes such as forecasting, sourcing, negotiating, launching, and all driving efforts to achieve a sales target of $15M annually. Spearheaded the 'Interactions' experiential marketing program for Grupo Rey, Panama's leading retailer. Successfully optimized marketing strategies while managing a budget of $1M and leading a team of 20.Accomplishments:- Created and launched more than 250 SKUs with monthly sales approx. $1.1M- Settled negotiations with global suppliers for Grupo Rey products with +10pts min. in margin vs the category leader, and with a lower selling price by +-20%- Executed more than 500 events per month at Grupo Rey with an average of $40K in sales Show less

Drove commercial and marketing strategies for HAV categories, encompassing account-specific plans, product selection, cross-channel campaigns, and budget management. Reponsible for $600K annual marketing Ad&Pro and sales target of +$15M.Accomplishments:- Increased TV total sales in Falabella (top 3 account) by 111% 14' vs. 13', and 121% 13' vs. 12'.- Created the first Sony Shop-in-Shop in Colombia along with Business Unit Managers and Trade Marketing.- Rose average… Show more Drove commercial and marketing strategies for HAV categories, encompassing account-specific plans, product selection, cross-channel campaigns, and budget management. Reponsible for $600K annual marketing Ad&Pro and sales target of +$15M.Accomplishments:- Increased TV total sales in Falabella (top 3 account) by 111% 14' vs. 13', and 121% 13' vs. 12'.- Created the first Sony Shop-in-Shop in Colombia along with Business Unit Managers and Trade Marketing.- Rose average selling price by +-50%, $350 to $500, 14' vs. 13' through increasing high-end products share by +-40% in key customers.- Reactivated the Mini Components category in Falabella, increasing annual sales by 97% 15' vs. 14', and 105% 14' vs. 13'. Show less

uccessfully led national trade marketing efforts, boosting sales and brand recognition. Developed and executed comprehensive strategies across all channels, trained sales teams, managed budgets, and provided insightful data analysis to drive informed decision-making. High Expertise in planograns, Nielsen/Advisor, and SKU management.Accomplishments:- Increased numerical distribution by 9pts within the traditional channel 2009 vs. 2008 measure by ACNielsen, each point was worth… Show more uccessfully led national trade marketing efforts, boosting sales and brand recognition. Developed and executed comprehensive strategies across all channels, trained sales teams, managed budgets, and provided insightful data analysis to drive informed decision-making. High Expertise in planograns, Nielsen/Advisor, and SKU management.Accomplishments:- Increased numerical distribution by 9pts within the traditional channel 2009 vs. 2008 measure by ACNielsen, each point was worth approx. $100K.- Developed the major distributor “Tienda a Tienda” in Bogotá with more that 22 exclusive sales representatives and monthly sales approx. $100K.- Increased the company´s transactional ticket by 9% vs. 2008 through a better portfolio definition and space management optimization for the retail channel. Show less