David Rogal Email & Phone Number

San Francisco, Ca, Us

New York, Ny, Us

- Collaborate with hundreds of brands and agencies to implement comprehensive ad measurement plans to highlight advertising’s ability to drive ROI across radio, streaming audio, podcasts, digital, social, email, OTT, FAST, and linear TV. - Select and implement most appropriate suite of ad measurement solutions to meet advertiser needs related to advertising attribution as well as brand, sales, and retail / e-commerce visitation lift. - Conduct experiments to gauge campaign success including A/B testing, multivariate testing, lift analysis, holdout groups, and matched market tests. - Create performance and optimization one-sheets, dashboards, and comprehensive recaps. Lead presentations in order showcase campaign success and help drive renewal through insights and key findings.

Oakland, Ca, Us

- Grew department from 2 people to 20+ across Analytics, Ad Effectiveness, Consumer Insights & Measurement in order to analyze 75M users and assist a 700+ person cross functional organization that generated a billion dollars plus in ad revenue. - Responsible for managing partnerships and business development across brand impact studies, location analytics, sales lift analysis, multi-touch attribution, and CRM integration in order to support advertiser research needs across all verticals on a national, regional, and local basis. - Led the Ad analytics team in mining internal databases via SQL to create self-service tools in Tableau that addressed the most frequently asked ad performance and audience questions from the sales and services organizations.- Managed partnerships with digital measurement companies such as Nielsen, Triton Digital, comScore, and Edison Research in order to further digital audio measurement. In conjunction with the MRC, led internal teams to gain accreditation for our implementation of Triton's Webcast Metrics Local product that measured Pandora in 270+ MSA’s and allowed for radio buyers to view similar metrics to Nielsen Audio. - Created Soundboard, a 50K+ person consumer insights panel of Pandora users, to enhance audience narratives used by the entire sales organization to secure and maintain advertiser investment.

New York, Ny, Us

- Founding member of Rally@UM, Universal McCann’s Social Media agency, responsible for revenue growth and maintaining operational efficiency. Participated in new business development and assumed additional responsibilities such as account management, strategy, and communications planning. - Developed actionable insights resulting from client Social Media initiatives across paid, owned, and earned media on social platforms, games, applications, and devices. Analyzed consumer conversation, user engagement, influence, and social media ROI on behalf of clients.

- Responsible for defining and leading the entire ad effectiveness and research strategy process on behalf of the sales and marketing organization. Launched and tracked hundreds of social media campaigns for brands. - Developed and launched hundreds of social media research engagements for leading advertisers and agencies including Brand Impact studies, Buzz & Word of Mouth, Online Advertising to Offline ROI, and Mobile Ad Effectiveness studies. Worked with a large cross section of industry leading vendors to implement solutions. - Supervised day to day operational aspects including external research and analytics vendors, budgets, internal prioritization of project management, analytical best practices, quality control, and disseminating research and advertising effectiveness reports.- Lead the creation of new products to quantify advertiser success through identifying social media metrics and creating strategies to quantify user actions. Partnered with 3rd party vendors and internal teams to enhance their reporting systems to meet organizational needs.

Cincinnati, Ohio, Us

- Quantified user response and interaction with client online marketing programs including display advertising, search marketing, sponsorships, user registration data, custom content, viral marketing, buzz, and site behavior.- Gathered and disseminated media and creative successes and suggested areas of improvement where data indicated the best probability of achieving client goals. Tactics included multi-variate testing, a/b testing, and copy testing for ad units and landing pages. Created marketing dashboards and scorecards to show results.- Supervised staff of 6 as well as managed cross functional projects and resources. Lead search marketing, ad operations, ad effectiveness, and research teams in order to execute client marketing programs.- Created and implemented structured flow of campaign results; scheduled reports included online advertising optimization, site interaction, and ROI analysis. Participated in new business pitches showcasing corporate analytic and research capabilities.

- Quantified user response and interaction with client online marketing programs including display advertising, search marketing, sponsorships, user registration data, custom content, viral marketing, buzz, and site behavior.