David Rogstad Email & Phone Number

California and Nevada Region•Led Sales and Operations for Odwalla in California and Nevada. Managed a team of 132 associates over 10 distribution centers (Nodes). Annual Sales of $70MM.

Led a team of seven Sales Executives that managed a customer portfolio of over 100 Area Chain customers throughout the State of California. •Consistently met and exceeded business plan on a 2.3 Million gallon portfolio that delivered over $27 MM in revenue to the company.•Led early adoption and implementation of Coca-Cola Freestyle with 12 chain customers.•Successfully renegotiated 100% of all customer agreements from 2007-2011.

Responsible for world-wide sales of Internet company’s’ college funding and scholarship search content. Results generated a 10-fold increase in company’s client base.•Secured new long-term strategic partnerships with several key Fortune 100 companies.•Led corporate management team in the development of company business and annual planning process.

International Education Market Development, Latin America, Corporate Marketing•Responsible for managing the development of business systems to market Coca-Cola brands to teen consumers within the education channel in 45 countries.•Led management team of eleven sales and marketing professionals in the education channel which delivered a 93% volume increase resulting in an incremental $250 million in sales to the Coca-Cola system.•Enhanced capabilities of field sales force through the implementation of a new sales process, resulting in an 8-point market share increase and gaining availability of company brands in 41,000 new locations (schools).•Selected by Tim Haas, Group President to serve on his staff and as an advisor on the Coca-Cola Company’s Latin America Core Marketing Team.

Led new business development and managed a system sale and marketing approach with 20 bottler ownership’s, Coca-Cola USA Operations, Coca-Coca Fountain and The Minute Maid Company for the Western U.S. resulting in a 20% plus volume increase for four consecutive years.•Served as companies lead negotiator in Western U.S. to acquire marketing partnerships with school districts and universities that resulted in over 50 exclusive campus-wide contracts. Key partnerships included; Designated and implemented initial school channel training program for field sales associates in my region resulting in the company adopting program and implementing on a national basis to over 900 sales associates.

Responsible for creating annual customer business plans consistent with companies’ strategy and developing and overseeing the execution of promotional programs. •Developed and implemented differentiated marketing programs with key consumer base (Safeway Stores Inc., Oakland A’s, San Francisco GIANTS, Round Table Pizza and the San Francisco Zoo) resulting in a 24% annual volume increase in account portfolio.•Gained endorsements from Round Table Pizza Franchise Corporation and Round Table Pizza Owners Association (560 locations) and then developed and managed the project plan for the conversion from PepsiCo to Coca-Cola.

Recognized as one of the countries top three sales performers in the Coca-Cola USA Fountain Department.

Responsible for growing sales of companies brand portfolio through wholesaler & retailer customer base. Accountable for annual volume, share and budget objectives.

Bachelor Of Science, Finance

Education record

Activities and Societies: President-Sigma Alpha Epsilon Fraternity