David Ronen Email & Phone Number

New York, Ny, Us

Direct a cross-functional team of 4, overseeing the realignment of GTM strategies and driving demand generation to meet pipeline growth goals. Oversee the monthly demand generation budget, focusing on maximizing ROI and improving lead-to-opportunity conversion rates. Rebuilding Salesforce and optimizing the CRM to align with new GTM motions, improving data accuracy and workflow efficiency. Implementing targeted Account-Based Marketing (ABM) and email campaigns to drive pipeline growth and enhance lead generation. Collaborating with sales leadership to refine the ICP (Ideal Customer Profile) and adjust marketing tactics to improve lead quality.✔️ Reduced CPL by 85% with strategic targeting and improving the efficiency of marketing campaigns.✔️ Improved operational efficiency by 25% by rebuilding the tech stack, CRM, and marketing automation tools.✔️ Delivered $2.4M in pipeline in 2024 by revamping GTM strategies and enhancing cross-functional collaboration.✔️ Increased pipeline from $100k to $420k within 3 months by implementing new GTM strategies.

New York City Metropolitan Area

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Tel Aviv, Israel

Led a team of 10 and oversaw a $1.5M budget. Optimized GTM strategy focused on increasing ARR, pipeline generation, and sales conversion. Spearheaded GTM strategy for cloud products, overseeing the entire customer lifecycle. Led collaboration between marketing, product, and sales teams to optimize go-to-market efforts and ensure alignment across functions. Designed and launched digital marketing campaigns to drive customer acquisition and product usage, including ABM and demand generation. Developed sales enablement programs to ensure the GTM teams had the tools, resources, and insights to succeed. Partnered with AWS to implement a successful co-sell program, driving joint marketing and sales motions.Key Achievements:✔️ Improved win rates by 5% through targeted GTM strategies and KPI-driven optimizations, scaling sales efficiency.✔️ Enhanced pipeline $25M through the AWS co-sell program, optimizing marketing and sales collaboration.✔️ Scaled revenue by 17% by designing and implementing new joint sales and marketing strategies. ✔️ Generated $10M in revenue by leading the AWS co-sell program to drive joint marketing and sales collaboration.

Led performance marketing efforts after Cognigo’s acquisition by NetApp, managing a $10M annual budget and collaborating with sales to drive demand generation and pipeline growth. Collaborated with the sales team to create and execute campaigns aligned with revenue goals and customer acquisition strategies. Managed SEO, SEM, and content marketing strategies to drive traffic and improve organic lead generation. Forecasted and allocated marketing budgets to maximize ROI and meet pipeline generation targets. Provided data-driven insights and reports on marketing performance to refine strategies and improve lead-to-opportunity conversion rates.Key Achievements:✔️ Increased ARR from $30 to $170M by driving demand generation efforts across multiple channels.✔️ Reduced CAC from $30K to $7K by optimizing channels, improving targeting, and increasing efficiency✔️ Attained 900% growth in SEO traffic, generating 30% of the pipeline from organic search.

Tel Aviv Area, Israel

Six months of building Cognigo's marketing strategy before our acquisition by NetApp

Tel Aviv Area, Israel

Led a global team of 20 to execute GTM strategies to support global expansion into new markets. Identified and addressed operational bottlenecks to accelerate business growth and improve market positioning. Led outreach and marketing efforts to onboard coworking spaces, create demand, and expand the business into new regions. Organized large-scale industry events to raise brand awareness and engage with key stakeholders in the coworking space industry. Managed and mentored a team of global interns to execute marketing initiatives and support the company’s growth.Key Achievements:✔️ Expanded the company’s presence into 30 countries, building a directory of over 1,500 coworking spaces.✔️ Increased sales conversion by 15% through improved GTM strategies and targeted demand-generation campaigns.✔️ Reduced lead acquisition costs by 30% by implementing streamlined marketing outreach and partnership strategies.

Israel

I underwent intensive leadership training and participated in a rigorous survival course. This experience instilled in me a strong sense of discipline, resilience, and teamwork—qualities that have been instrumental in my professional journey.

Greater New York City Area

As a Marketing Intern at Group 8A, I had the opportunity to contribute to expanding the company's market reach. I assisted with website improvements, composed and distributed email blasts, and devised creative strategies to attract new consumers. This early experience laid the foundation for my career in marketing and strategy.