David Rosenberg Email & Phone Number

New York, NY, US

• As the Senior Vice President of Audience Development at Suzy, I have the responsibility for the strategic oversight of audience growth initiatives across Marketing, Product, and Operations, playing a pivotal role in.
• Drive the growth and engagement of Suzy's audience, positioning them as a cornerstone of the company's exponential growth.
• Develop and implement innovative strategies to leverage our community of highly engaged members, enabling them to provide invaluable insights to brands.
• Collaborate with internal stakeholders to identify and capitalize on opportunities for differentiation in the competitive market research landscape.

New York, NY, US

• As the Vice President of Audience Marketing at Suzy, I led the strategic initiatives aimed at enhancing audience acquisition and engagement for Suzy's audience platform, Crowdtap. My primary focus was on cultivating.
• Built and led a dynamic team in executing audience acquisition and engagement strategies tailored to Suzy's platform.
• Implemented cutting-edge consumer marketing methodologies to effectively reach and engage diverse audience profiles.
• Employed proven acquisition and engagement techniques to ensure Suzy's clients had access to the most relevant audiences for their critical decision-making endeavors.
• Collaborated cross-functionally to optimize audience acquisition processes and enhance client satisfaction.
• Analyzed market trends and audience behavior to refine marketing strategies and maximize audience acquisition efficiency.

Boston, MA, US

• Strategically led a 25 member department for the consumer insights/market research agency that oversaw the identification, engagement, acquisition, conversion, and retention of all consumers/clients. Spearheaded client.
• Championed a new client on-boarding process by providing consultation and appropriate product selection/usage. Achieved and maintained early customer success.
• Assertively negotiated terms and contracts along with identifying new partnership opportunities. Lowered third-party vendor costs by 10% year-over-year.
• Set and guided the strategy and daily operations for the $80M Americas business unit. Delivered customized pricing and solutions that captured new business development opportunities.
• Administered a $15M annual department budget split across $11M in digital marketing and incentive revenue, $4M in labor revenue, and $2M in labor costs. Delivered goals and objectives at or under budget.

Boston, MA, US

• Collaboratively led all facets of operations and the execution of online community engagements by developing and implementing a new version of a proprietary community software.
• Acted as a key member of the leadership team during the assessment of operational impact. Instituted systems, processes, and strategies that governed member services operations.
• Hired and on-boarded a talented programming team with excellent technical skills. Strengthened knowledge and skills in client servicing and served as the escalation point for emerging issues.
• Constructed a data analytics team that assembled a proprietary database and processes that managed consumer incentive payments on a global scale. Realized $500k in profit and $250k in year-over-year cost savings.

Boston, MA, US

• Directly oversaw the compression of the consumer recruitment and incentive management functions throughout the business. Built the team and scaled operations to support unprecedented growth.
• Recruited, hired, and successfully on-boarded 12 new team members. Strengthened knowledge and technical skills through comprehensive training and mentorship programs.
• Authored processes for community member recruiting activities. Incorporated e-marketing campaigns that drove awareness and adoption.
• Assertively negotiated, contracted, and managed all relationships with sample partners. Drove down costs significantly while continuing to meet or exceed client expectations.

Waltham, MA, US

• Centralized and consolidated operations by creating and supporting systems that effectively managed the location and business applications for $6M+ in rental equipment inventory.
• Tracked the Inventory Controllers in each satellite office. Ensured accuracy in allocation, fulfilling, tracking, receiving, and billing activities for maximum effectiveness.
• Deployed and transitioned the company into a new database that captured valuable data throughout the complete customer lifecycle. Enhanced communication transparency and overall satisfaction

Alexandria, Virginia, US

Sales position to drive revenue for conferences and expositions created and hosted by Linkage in Organizational Development, HR and e-commerce best practices-Sold exhibit space at Linkage conferences and managed relationships with clients-Participated in expanding business strategy from solely human resource conferences to incorporating e-Business topics.