David Rubin Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Saddle Brook, Nj, Us

Sayreville, Nj, Us

Parsippany, New Jersey, Us

Charlotte, North Carolina, Us

Montvale, Nj, Us

- Developed a product development plan to grow Sharp’s Over the Range Microwave sales 200% through the utilization of market research to better understand trends in the category.- Managed the launch of Sharp’s new Microwave drawer into key distributors and retailers such as Home Depot, Lowe’s, P.C. Richards among others. - Manage timeline and lead New Product Introduction (NPI) team including members of Marketing Communications, Sales, SSG, and Operations and Develop and manage product sourcing relationships as needed. Negotiate pricing, terms, and conditions for sourced products.- Development of channel management strategy.- Develop and manage 3rd party relationships that are needed to support the products, add value for the user and recurring revenue for Sharp.- Perform ongoing market-based and consumer based research that supports the product planning process and provides the latest information on competitive products and pricing.- Provide internal and external pricing analysis that is to be used to determine Sharp’s competitive price position in the marketplace.- Visit retail accounts and end-users to communicate product roadmap and perform new product demonstrations. Gather market information to support product planning process.- Support product post launch by working with Sharp Services & Solutions Group (SSG) to develop and support aftermarket programs including Customer Assistance Call Center, service network strategy and address field quality issues.

Livonia, Mi, Us

-Full lifecycle responsibilities for the specialty tool category consisting of about 25% of total company revenue.-Responsible for presenting to Arrow’s Executive Management Team on a monthly basis to discuss new project/product proposals, update existing projects and present business cases.-Selected to the Masco Mobility program by top management as z high performing employee within the organization.-Developed the first pneumatic tool program on schedule and on budget resulting in incremental growth of over $3mm. -Marketing lead for key account line reviews resulting in over $5mm in new sales.-Applied for and received funding for a Masco Innovation Grant resulting in over $500,000 to be used for research and development of strategic new product initiatives that are viewed as innovative and offer real competitive advantage.-Fully utilize the Stage-Gate process to effectively manage and lead assigned new product development projects.-Responsible for driving cross functional communication and leading weekly cross functional meetings to execute the development of new products.-Work with sales and operations to develop forecasts in preparation for new product launches.-Compile and maintain a variety of data, including market share, competitive activities,channel inventories/sell through, product sales and profitability as the in-house expert for my assigned category.-Responsible for driving the execution of promotional activities for my assigned category.-Work closely with Marketing Communications in the development of printed collateral and on-line content, events, and public relations.-Leverage market research in the development and execution of new product and promotional activities-Coordinate the development of promotional kits and special packaging with appropriate Sales and Operations personnel.-Channel marketing responsibilities for Home Depot, Ace, True Value and Wal-Mart as well as other key accounts.

West Paterson, New Jersey, Us

Research, development and implementation of new products to effectively compete in themarket. Managed projects from the concept phase through the development lifecycle to successfulproduction launch. Provided analytical and tactical support in development of productplans. Contributed with technical expertise to the product design and development.Evaluated internal and external market trends and make recommendations for existing product enhancements and new product development. Creation and support of marketing material such as packaging, marketing literature, sell sheets, power point presentations, etc. Experienced in cost analysis and margin profits.

Amsterdam, Noord-Holland, Nl

Responsible for sales planning on a product level with a 6 month horizon and category level with an 18 month horizon based on AOP targets.Full P&L responsibilities for a $30 million category.Analyze and provide feedback to product management on new concepts as they relate to the marketplace.Create presentations and pricing for such accounts as Wal-Mart, Sam's Club, Target, and other key accounts.Responsible for providing competitive analysis studies to determine strengths and weaknesses of the competition and feasibilities as it compares.Presented at the Philips National Sales Conference, educating and introducing regional and national sales managers to new and existing products.Collaborative effort and strategic planning with upper management in researching markets and opportunities to penetrate new viable markets.