David Rule Email & Phone Number

Lichfield, Gb

• Responsible for sales, merchandising and inbound of ALDI’s online wine range• Responsible for build and maintenance of all non-transactional website content• Managing a team of 10 Assistants and Administrators

• Responsible for paid advertising for ALDI UK eCommerce• Managing multi-million pound advertising budgets• Brought end-to-end management of paid search marketing in-house• Recruiting, mentoring and developing the Paid Search Admin & Assistant roles• Delivering projects to expand ALDI’s paid advertising capabilities• Display remarketing campaigns through the Google DV360 platform• Analysing performance of marketing channels to inform budgets and improve ROI

• Launched eCommerce PPC and Google Shopping advertising channels• Working to multiple KPIs for sessions, revenue, new customers and ROI• Managing multiple third party agencies for SEO and PPC• Driving website and technical enhancements for SEO and product feeds• Working with the Content and Marketing teams to deliver SEO friendly web content• Working with the Marketing team to deliver targeted social and display campaigns• Managing a media analytics agency to introduce data driven attribution modelling• Informing trading decisions based on keyword research and search demand

Birmingham, United Kingdom

• Managing product listing ads through Google Shopping• Creating PPC campaigns in Google AdWords and Bing Ads• Optimising search, shopping, retargeting and display advertising to maximise revenue and margin• Retargeting previous website visitors through RLSA• Performing keyword research to identify opportunities and product demand• Creating on-site promotions to drive sales and increase average order value• Paid advertising through Facebook and Twitter• Working with journalists and bloggers to increase brand exposure and PR • Designing and sending targeted email campaigns to existing customer database• Analysing marketing campaigns using Google Analytics and Tableau

Birmingham, United Kingdom

6 month graduate seat as Online Marketing Assistant. • Creating and maintaining PPC campaigns on Google AdWords and Bing• Building relationships with influential tech websites and blogs• On-site SEO, including site structure and content creation• Operating company social media profiles on Facebook, Twitter and Google+• Managing and improving online reputation through consumer review websites

Loughborough, United Kingdom

Industrial placement at 3M Healthcare working as part of the eBusiness team, providing support to the sales and marketing functions for their online campaigns. I continued to work as part of the team in a part-time role whilst returning to university to complete my final year. Key responsibilities:e-Learning• Developing SCORM compliant online healthcare training modules for the 3M eLearning website• Maintaining and updating the 3M eLearning website through the content management system• Providing end user support via email and telephone• Attending healthcare exhibitions to increase awareness and drive new registrations• Producing comprehensive data reports showing eLearning user and course statisticse-Marketing:• Measuring online marketing performance through Webtrends• Maintaining company social media channels on Twitter and YouTube• Managing targeted Facebook ads• Developing email campaigns in HTML

Bristol, United Kingdom

• Communicating with customers to sell products to meet user requirements• Operating product catalogue software to serve and assist customers• Working to sales targets in a customer-focused environment

Bachelor Of Science

Education record