As the head of operations of RJWC Powersports AB, I am responsible for a variety of operational areas. The expansion of our global dealer network and distribution channels, making our brand and products accessible to customers regardless of their location, is one of my primary responsibilities. This is supplemented by my oversight of all purchasing and sourcing operations, especially in Mainland China and Taiwan, where I leverage a vast network of manufacturers.I've initiated marketing strategies that align with our brand's vision, allowing us to effectively reach new customer bases while strengthening our existing relationships. I also oversee the product development process for ATVs, UTVs, and SxS, from concept creation to final execution, ensuring the highest standards of quality at all times.I have also made significant contributions to the field of sales strategy. Through meticulous planning, goal-setting, and performance monitoring, I've contributed to the growth of our sales. Focusing on user experience and engagement, I manage our website and e-commerce platforms on the digital front. My expertise includes e-commerce platforms such as BigCommerce, WooCommerce, Magento 2, Shopify Plus, and Shopware.One of my proudest accomplishments over the past 4.5 years has been contributing to the company's substantial revenue growth. During this time period, our revenue has increased from 8 million SEK to nearly 35 million SEK, representing an increase of approximately 337%. This is the result of strategic e-commerce development, customer acquisition, and establishing our brand in the catalogs of major global distributors such as Kimpex and Parts Europe.My primary expertise consists of business development and operational excellence. I am committed to consistently guiding RJWC Powersports AB to success in a global market that is constantly evolving.

Remotely oversee and manage all operational aspects, ensuring the subsidiary's performance and success align with our company's strategic objectives. Implementing and improving operational infrastructure and technology.

As RJWC Powersports Inc.'s chief operational officer, I have been at the forefront of the company's expansion into the North American market. Establishing a corporate presence in the United States required a strategic approach and a nuanced understanding of market penetration and brand positioning.Legal compliance has also been an integral component of our expansion. I have worked closely with legal experts to ensure that we comply with all local and national regulations, thereby strengthening the brand's reputation.As COO of RJWC Powersports Inc., my primary responsibility is to build a robust and efficient operation in North America. My objective is to provide customers in this region with the same level of quality they have come to expect from the RJWC Powersports brand.

In my initial position as Sales & Product Developer at RJ Weld & Custom, later known as RJWC Powersports, I wore multiple hats that spanned various business facets. I was responsible for global sales and marketing initiatives directed at retailers and distributors. This required not only the sale of products but also the development of long-lasting relationships that have been instrumental in expanding our reach.On the product development front, I specialized in the creation of ATV, UTV, and Snowmobile parts and accessories. This required a comprehensive understanding of our clientele's needs and the technical specifications of these vehicles. I participated in all phases of product development, from inception to market introduction.I utilized CAD/CAM software for vertical milling machines, which was indispensable during the prototyping and production phases of our products. This enabled us to uphold the quality standards for which RJWC Powersports is renowned.Additionally, I played a key role in the development of our website and e-commerce platforms. My primary focus was user experience (UX) design, ensuring that our digital platforms were not only aesthetically pleasing but also intuitive and user-friendly. This has been essential for enhancing customer engagement and facilitating navigation through our product offerings.In conclusion, my early contributions in sales and product development were instrumental in establishing the foundation for RJWC Powersports's future growth and success.

I served as a Technical Sales Representative for Industrial and Automotive B2B customers at Laitis Handels AB. My responsibilities encompassed both sales and technical support on a personal level. I acted as a liaison between the company and our clients, providing them with customized solutions ranging from technical lubricants to carbide milling machine inserts. This required a nuanced comprehension of various industrial applications and the obstacles faced by our clients.In addition to product sales, I provided comprehensive product support for an extensive selection of workplace equipment. This included both light and heavy equipment, including wheel lifts, diagnostic computers, and power tools. In addition to selling, it was my responsibility to ensure that the products were seamlessly integrated into our clients' operations, thereby adding value to their businesses.My focus was always on establishing and maintaining strong relationships with our customers, comprehending their unique needs, and delivering effective and efficient solutions. This strategy played a crucial role in fostering customer loyalty and driving business expansion.My position at Laitis Handels AB centered on providing specialized technical sales and support for our Industrial and Automotive B2B clients in an effort to improve their operational efficiency.

I specialized in Technical Sales for the Automotive Aftermarket at Laitis Handels AB, catering to both B2B and B2C markets. I was entrusted with the local sales of a wide variety of products, including aftermarket parts, heavy workshop equipment, and automotive diagnostics equipment. I was a partner in business development with our clients, especially automotive workshops.One of my key contributions was helping these workshops evolve their business models to increase profitability. This required a consultative approach in which I evaluated their operational requirements and provided customized solutions. My role was not merely transactional, but also transformational, with the objective of generating long-term business improvements.I was also proactive in discovering new business opportunities and resolving client issues. Whether it was locating a specific piece of equipment or resolving a technical issue, I focused on providing services that added value beyond the sale of products.My position at Laitis Handels AB was multifaceted, combining technical sales knowledge with a strong emphasis on business development and problem-solving. I was proud to be a trusted advisor to our clients, assisting them in achieving their business objectives while driving the company's expansion.

I primarily concentrated on B2B sales as a Brand Representative for Sales Support Sweden AB, targeting major retail chains such as ICA, Axfood, and COOP. My role was not limited to sales alone; it also included fostering mutually beneficial business relationships. I took a consultative approach to sales, offering clients solutions designed to increase their profit margins.I represented a portfolio of well-known brands, including Energizer, Wettex, Wilkinsons, Huggies, and Hardford Daily Care, among others. Each brand presented its own challenges and opportunities, and it was my responsibility to adapt our sales strategies to meet the specific requirements of each client.My contributions were not only focused on achieving sales goals but also on creating value for our clients. Whether through margin-enhancing solutions or strategic business development initiatives, my goal was to establish mutually beneficial long-term partnerships.My position at Sales Support Sweden AB combined sales expertise with a strong emphasis on business development. I was committed not only to achieving sales quotas but also to offering solutions with added value that contributed to the success of our clients and the brands I represented.

Basic electrical installation work in industrial and residential facilities, mostly new development.

Inside B2B sales towards ICA and COOP

Rapidly promoted to the role of Storefront Manager at a medium-sized ICA grocery store in Sweden, where I led a team of 10 employees. Earned a 'Gesällbrev i Frukt och Grönt,' a specialized Swedish certification in fruit and vegetable handling, exemplifying expertise in department management."