David S. Email & Phone Number

Atlanta, Ga

Manager in charge of developing all points of Shiner Beers business through management of six independent distributors, key account development, sales operations, inventory management, and marketing program execution in Georgia.• Create annual sales and distribution plans in concert with distributor partners to facilitate a cohesive agenda to meet our agreed upon annual goals. • Develop key account relationships focusing on brand development in top 35 on-and-off premise accounts.• Competitive category management practices, utilize IRI and STR reporting to identify trends and seize sales opportunities, shelf space increases, and ultimately grow sales.• Manage distributor relationships, through day-to-day communications, to successfully monitor and direct annual sales, distribution, and promotion plans.• Work with brewery marketing team to execute national marketing initiatives. Responsible for development and execution of regional marketing plans.• Monthly inventory management and ordering to fulfill sales needs and goals (monitoring and forecasting).

United States

United States

Responsible for the direct communication between General Wholesale Beer Company and key accounts. Develop sales programming to maximize beer category growth for the customer and the General Wholesale Beer Company by utilizing syndicated data, market trends, company initiatives, and customer direction.• Actively calling on Publix, Whole Foods, The Pantry, QuikTrip, Wal-Mart, Target, Sam’s Club, BJ’s Wholesale, and Costco and currently trending up in key accounts that have been trending down to flat over the last few years.• Responsible for all Category Management, dealing with both key accounts and independent accounts.• Working with the General Manager to develop systems to track and measure best practices across the sales department.

Directed day-to-day sales responsibilities, distributor relationships and incentives in home market for Georgia, Alabama and Florida. Maintained open communication with distributor personnel, field staff, and marketing department.• Drove product awareness and sales in the chain accounts through coordinated headquarter calls. Increased distribution and consumer awareness; key role in achieving a double-digit increase in the business.• Led crew drives partnering with distributor personnel for week-long, one-on-one field sales resulting in increased divisional sales, improved training and enhanced relationships.• Successful in maintaining fiscal responsibility relating to Travel and Entertainment, Point of Sale, and Tactical Incentive budgets.

Instrumental in establishing, developing, and implementing a new Sparks sales team. Managed a 10-person sales force (both on and off premise) for the Southern Division of Sparks including: over $500,000 in Travel and Entertainment, Point of Sale, and Tactical Incentive budgets, Distributor relationships, retail relationships, and market integration of the brand.• Developed new POS products as well as a “Retail Look” standard for the Sparks brand resulting in a clearly defined product message.• Worked with local distributor sales managers, chain managers, and other Miller Brewing field personnel to educate sales force and keep the Sparks brand relevant in their day-to-day business.• Identified opportunity markets by interpreting relevant data and competitive activity, and led team crew drive preparation, execution, and re-caps.• Continued to drive product awareness and sales in the chain accounts through coordinated headquarter calls thus exceeding annual sales goals.

Managed 6 of McKenzie River Corporation’s top 25 national chain accounts and all regional chain accounts in the Southeast. Oversaw new product authorizations, positioning, pricing, and promotions in all assigned chain accounts.• Successfully developed new chain accounts in 7 states for the launch of Steel Reserve and Sparks.• Developed and maintained working relationships with distributor chain account personnel through crew drives, joint sales calls, and incentive program development and implementation.

Led solicitation, creation, implementation, and maintenance of cold vault sets for all independent retailers in greater Atlanta. Managed product authorization, features and promotions while cultivating a lasting business relationship.• Excelled in the use of Space Management Software ProSpace.• Achieved “category captain” status in the majority of the top 100 independent accounts setting United Distributors apart as the premier business partner for the retailers.• Maintained all existing cold vault sets with new item introductions.• Established lasting relationship with accounts based on trust and mutual understanding of business objectives.• Balanced sales and profit growth with accounts by implementing the correct mix of products for the individual demographic store locations.

Provided category growth in Alcoholic Beverages, Carbonated Beverages, Non Carbonated Beverages, Isotonics, and Cigarettes through pricing, promotions, product mix, and vendor contract negotiation.• Planned cooler and store alignments with vendors to maximize assortment, profit and category growth.• Executed monthly in-store marketing planning with external vendors and operations personnel to drive a clear and concise message to the customers.

Oversaw “snack center” (coffee, fountain, fresh pastry and sandwich programs) company-wide in over 350 stores.• Implemented new marketing concepts to deliver and create a memorable impact at retail.• Designed quality control standards to promote better consistency across locations.• Executed clear branding of RaceTrac snack center across all locations revamping coffee bar and fountain areas.

Active management of 10+ employees, responsible for daily and weekly cash management, employee training, scheduling, warehouse and vendor ordering, inventory, merchandising, promotional layouts and customer service.