David Sayer Email and Phone Number

• Developed and executed strategic growth plans, resulting in a 150% revenue increase and a doubling of guided backpacking trips from 25 to 50 annually.• Implemented efficient sales processes and integrated HubSpot CRM, leading to significant operational improvements and enhanced customer relationship management.• Executed targeted advertising campaigns using Facebook Ads Manager, resulting in a 20% increase in customer engagement, and improved Mailchimp campaigns, boosting engagement by 30%.• Analyzed performance metrics and growth KPIs to refine product offerings and marketing strategies, successfully increasing client engagement and retention rates.• Conducted online and in-person backpacking classes for prospects and clients, increasing brand awareness by 40% through effective content marketing on Meetup, Facebook, and Instagram.• Coordinated and led over 30 backcountry wilderness treks, contributing to increased sales through exceptional customer experiences and engagement, with a 10% growth in the average number of participants per trek.• Spearheaded the coordination of over 150 backcountry wilderness treks, ensuring seamless logistics, guide scheduling, and participant preparedness, resulting in a 5-10 point increase in customer satisfaction.• Demonstrated a customer-centric approach by personally engaging with clients and prospects through backpacking classes, fostering strong relationships and loyalty.• Crafted the TSX brand identity, mission statement, and brand guidelines, solidifying the company's market position and vision.• Developed and implemented internal guide training programs to elevate the customer experience and ensure 100% safety compliance.• Innovated backpacking itineraries and safety protocols, significantly enhancing trek experiences and participant satisfaction, leading to sold-out new routes announced at annual launch parties.

• • Expanded on and off-premise retail locations from 50 to over 300 in the Bay Area, demonstrating significant growth in brand presence and accessibility.• Maintained a client retention rate of over 95%, ensuring high customer satisfaction through effective relationship management and service excellence.• Facilitated a seamless transition and provided sales training during the acquisition by Sierra Nevada Brewing Co., showcasing adaptability and leadership in times of organizational change.• Supported in-store merchandising, conducting 12-15 tasting events per month, resulting in approximately 20% increase in visibility, sales, and brand awareness in each local shop and area.• Executed marketing events, including partnerships with renowned marathons such as the San Francisco and Big Sur Marathons, to boost brand visibility and customer engagement, leveraging event marketing to connect with a broader audience.• Developed and implemented creative sales strategies, significantly contributing to the brand's market penetration and customer base expansion.• Effectively onboarded, trained, and managed 5 new sales representatives, contributing to a cohesive, customer-focused sales team and enhancing overall customer service.• Implemented a sales pipeline tracking process through the deployment of HubSpot, optimizing sales operations and improving customer follow-up and engagement.• Played a key role in maintaining high customer satisfaction through proactive relationship management and strategic sales initiatives, ensuring strong brand loyalty among diverse customer segments.

The Pacific Crest Trail (PCT) is a 2,650-mile hike from the Mexican border in California to the Canadian border in Washington. It took me two months to plan, one month to train and five and half months to hike, departing May 9 and finishing on October 23. I was inspired by the physical and mental challenge of the PCT and wanted to see if I was capable of completing such an expedition.My experience in sales helped me in my planning and execution of the trip. I looked at the whole trail like an annual quota and broke it down into smaller more manageable targets and timetables. The lessons I learned about myself in overcoming and hitting these targets in order to accomplish such a large goal was the most significant learning experience in my life. It was certainly the hardest and BY FAR the most satisfying/rewarding quota I have ever hit.

• Managed 700+ client relationships for financial advisors at Advent Software, securing a 98% client retention rate, demonstrating exceptional relationship management and customer service skills.• Implemented strategic sales opportunities for new products, contributing to over $300,000 in net booked revenue, showcasing a keen ability to drive sales growth and product adoption.• Executed targeted sales programs, ensuring smooth client transitions to new solutions and enhancing customer satisfaction through proactive engagement and solution-oriented strategies.• Coordinated technology evaluations by managing multiple stakeholders, including account management, renewals, product engineering, and demo experts, ensuring alignment with client needs and project goals.• Leveraged in-depth product knowledge and strategic account management to navigate complex client needs, fostering long-term relationships and driving mutual success.• Collaborated effectively with multiple teams and stakeholders, ensuring cohesive efforts in product development, implementation, and client service delivery, enhancing cross-functional operations and customer success outcomes.

• Established a profitable book of business, generating over $250,000 in revenue from local business owners, showcasing exceptional sales acumen and relationship management.• Achieved a strong 93% client relation rate through effective communication and collaboration, exemplifying a commitment to customer satisfaction and success.• Employed strategic prospecting and tailored sales strategies to meet the diverse needs of local businesses, driving revenue growth and expanding Yelp's market presence.• Fostered lasting relationships with business owners, acting as a trusted advisor to optimize their advertising strategies and enhance their online presence on the Yelp platform.

• Spearheaded dealer acquisition and relations in the Northwest, successfully opening 17 new Vectrix dealerships, showcasing strategic sales planning and network expansion skills.• Achieved exceptional sales results by selling over 100 Vectrix scooters, generating $500,000+ in revenue in just 11 months, demonstrating outstanding sales performance and market penetration.• Maintained robust dealer relationships through on-site visits and in-store sales training, ensuring comprehensive product knowledge and support, resulting in enhanced customer satisfaction and dealer performance.• Orchestrated technical training classes for dealer mechanics and offered field marketing support at trade shows and events, enhancing product understanding and boosting sales through effective education and engagement strategies.• Drove sales and customer success by implementing innovative strategies to increase brand visibility and dealer engagement, leading to significant revenue growth and market share expansion for Vectrix scooters.