David Seguí

David Seguí Email and Phone Number

Customer and Market Insights Global Lead @ GetYourGuide
Madrid, ES
David Seguí's Location
Greater Madrid Metropolitan Area, Spain, Spain
David Seguí's Contact Details

David Seguí work email

David Seguí personal email

n/a
About David Seguí

Dedicated action oriented professional focused on achieving excellence and driving business growth. Vast international career in market research, data analytics & consumer insights. Proven success at regional and local business units helping define strategic, marketing and commercial decisions.Experience working for FMCG brands, in projects from early stage product definition to in-store execution.Passionate leader with high levels of energy, strategic thinking, communication and influencing skills. Areas of Expertise include:- Organizational leadership & Vendor management (Liderazgo de equipos).- Business Intelligence: Strategy, Volume forecasting (Inteligencia de negocio).- Data Analytics: Predictive modelling, Price & promotions, Geo-marketing, Market mix modelling- Go-to-market: Value creation, Differentiation, Assortment & portfolio optimization (Salida al mercado).- Human insights: Behavioural science, Consumers segmentation (Entendimiento del consumidor).- Initiative success: Concept, Communication, Packaging, In-store materials (Nuevas iniciativas).

David Seguí's Current Company Details
GetYourGuide

Getyourguide

View
Customer and Market Insights Global Lead
Madrid, ES
Website:
getyourguide.com
Employees:
1270
David Seguí Work Experience Details
  • Getyourguide
    Customer And Market Insights Global Lead
    Getyourguide
    Madrid, Es
  • Mizzouri
    Consumer Insights & Research Consultant
    Mizzouri Feb 2023 - Present
    Franklin, Tennessee, Us
  • Getyourguide
    Global Consumer & Market Insights
    Getyourguide Nov 2022 - Present
    Berlin, Berlin, De
  • Procter & Gamble
    Director - Analytics & Insights (A&I) And Consumer & Market Knowledge (Cmk) Iberia.
    Procter & Gamble 2018 - 2022
    Cincinnati, Ohio, Us
    Coordinate a team of 16 people, integrating data analytics and shopper insights in-market activation.Organizational Leadership | Vendor management | Geospatial analytics.
  • Procter & Gamble
    Program Trainer - Corporate Athlete.
    Procter & Gamble 2011 - 2019
    Cincinnati, Ohio, Us
    Trained 800+ people on energy management & engagement to optimize impact and work-life balance.
  • Procter & Gamble
    Leader - Gable: Lgbt+ Employees Affinity Group.
    Procter & Gamble 2015 - 2018
    Cincinnati, Ohio, Us
    P&G achieved FELGBT’s recognition as Spain’s #1 company for LGBT+ inclusion, enabled by GABLE efforts.
  • Procter & Gamble
    Director - Corporate A&I And Sales Cmk Iberia.
    Procter & Gamble 2013 - 2018
    Cincinnati, Ohio, Us
    P&G’s Go to Market strategies at Channel & Customer level. Integration of "big" and "thick" data.Shopper Based Value Creation | Behavioural Science | Price & Promo analytics.
  • Procter & Gamble
    Senior Manager - Sales Cmk Iberia.
    Procter & Gamble 2010 - 2013
    Cincinnati, Ohio, Us
    Carrefour, Mercadona & DIA accounts; Fabric&Home Care portfolio; Functional Training and Recruitment.Assortment optimization | Go-to-market differentiation | Market Mix Modelling.
  • Procter & Gamble
    Senior Manager - Grow Leadership Brands Cmk Western Europe.
    Procter & Gamble 2010 - 2010
    Cincinnati, Ohio, Us
    Center of Excellence for best practices on Brand Building: specialized in Packaging qualification process.
  • Procter & Gamble
    Senior Manager - Grow Leadership Brands Cmk Latin America.
    Procter & Gamble 2009 - 2010
    Cincinnati, Ohio, Us
    Center of Excellence for best practices on Brand Building: specialized in First Moment of Truth materials.
  • Procter & Gamble
    Senior Manager - Integrated Business Optimization Cmk Latin America.
    Procter & Gamble 2008 - 2009
    Cincinnati, Ohio, Us
    Business intelligence across all P&G LA brands & countries. Meta-analysis to shape regional strategies.Volume forecasting | New markets development | Trial strategies.
  • Procter & Gamble
    Senior Manager - Pantene Cmk Latin America .
    Procter & Gamble 2007 - 2008
    Cincinnati, Ohio, Us
    Pantene consumer target reinvention and multi-country brand equity assessment.Consumer segmentation | Brand health monitoring | Geographic transferability.
  • Procter & Gamble
    Manager - H&S And Conditioners Cmk Latin America.
    Procter & Gamble 2005 - 2007
    Cincinnati, Ohio, Us
    Design and qualification of H&S winning propositions. Development of P&G Conditioners halo strategy.Who-target definition | Cross-segment synergies | New to the World product development.
  • Procter & Gamble
    Intern - Pantene Cmk Latin America.
    Procter & Gamble 2005 - 2005
    Cincinnati, Ohio, Us

David Seguí Skills

Leadership Online Marketing Brand Development Brand Equity Forecasting Market Research Master Of Ceremony Competitive Analysis Trainer Corporate Athlete Program Product Innovation Customer Insight Trade Marketing Cross Functional Team Leadership Segmentation Market Analysis Shopper Marketing Management Fast Moving Consumer Goods Brand Management Consumer Products Analysis Consumer Behavior Marketing Research Consumer Behaviour

David Seguí Education Details

  • The Valley Business & Tech School
    The Valley Business & Tech School
    Mds+ Master In Data Science & Big Data Analytics.
  • Universidad Simón Bolívar (Caracas)
    Universidad Simón Bolívar (Caracas)
    Mathematics Summa Cum Laude.
  • High School San Vicente De Paúl (Maracaibo)
    High School San Vicente De Paúl (Maracaibo)
    Science

Frequently Asked Questions about David Seguí

What company does David Seguí work for?

David Seguí works for Getyourguide

What is David Seguí's role at the current company?

David Seguí's current role is Customer and Market Insights Global Lead.

What is David Seguí's email address?

David Seguí's email address is da****@****uri.com

What schools did David Seguí attend?

David Seguí attended The Valley Business & Tech School, Universidad Simón Bolívar (Caracas), High School San Vicente De Paúl (Maracaibo).

What skills is David Seguí known for?

David Seguí has skills like Leadership, Online Marketing, Brand Development, Brand Equity, Forecasting, Market Research, Master Of Ceremony, Competitive Analysis, Trainer, Corporate Athlete Program, Product Innovation, Customer Insight.

Who are David Seguí's colleagues?

David Seguí's colleagues are Ryan Sequeira, Anas Shaheen, Jessica Friar-Ney (She/her), Fabian Scharpf, Hafid Souttih, Arushi Kaushik, Ly N..

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