David Shaw

David Shaw Email and Phone Number

Ogilvy Client Lead for IBM @ Ogilvy
David Shaw's Location
New York, New York, United States, United States
David Shaw's Contact Details
About David Shaw

Managing Director/Head of Account Management• Ogilvy, BBDO, TBWA, Havas • Experienced agency growth leader and partner with Fortune 500 brands: IBM, Keurig Dr Pepper, Sony PlayStation, Humana, Liberty Mutual, DuPont, Lowe's• Creatively-driven leader of advertising and marketing programs, with a passion for crafting motivating brand strategies and signature creative that changes the landscape of categories.• With expertise in orchestrating integrated teams to dynamic, breakthrough results, built on a foundation of a “player-coach” approach, collaborative relationships, effective operations, and sound financial management.• And proven success leading agency growth and sales-building, award-winning campaigns in retail, financial services, technology, telecommunications, travel/tourism, food/beverage, and non-profits.Category experience:• Technology (Consumer Electronics, Enterprise B2B, Software, Telecom, Gaming)• Financial Services (Insurance, Banking, Credit Cards)• Retail (QSR, Home Improvement, Home Decor, Health & Wellness, Grocery)• Sports Marketing (golf, tennis, NFL, NBA, MLB, Olympics, NASCAR, NCAA March Madness)• Travel & Hospitality (Airlines, Cruise Lines, Resorts)Successful brand platforms and campaigns:• IBM "Let's Create"• Keurig “Brew The Love” (featuring James Corden)• Liberty Mutual Insurance “Liberty Stands With You"• Lowe's “Never Stop Improving”• DirecTV “Rethink TV”• NJM Insurance "No Jingles or Mascots"• Green Mountain Coffee “Packed With Goodness”• Wynn Resorts "A World Above"• Sony PlayStation "U R Not Ready"Email: shawpacific@gmail.comPortfolio: vimeo.com/showcase/4918235

David Shaw's Current Company Details
Ogilvy

Ogilvy

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Ogilvy Client Lead for IBM
David Shaw Work Experience Details
  • Ogilvy
    Executive Group Director For Ibm Global Account
    Ogilvy Aug 2022 - Present
    New York, Ny, Us
    Executive Group Director on global IBM business for Ogilvy and WPP, including B2B tech marketing, global branding, corporate partnerships, sports/entertainment sponsorships (The Masters, NFL, Wimbledon and the US Open), social media marketing, and brand initiatives in US, EMEA and APAC. Leading award-winning campaigns, including 2023 Effies, 2023 Cannes Lions, 2023-24 Global Agency of the Year and 2023-24 Network Agency of the Year. As David Ogilvy famously said, let's be giants!
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  • Brownstein
    Vp Managing Director & New Business Director
    Brownstein 2020 - Aug 2022
    Philadelphia, Pa, Us
    Brownstein builds unstoppable brands with engaging, compelling creative ideas. As a member of our agency leadership team, I captained our account management and new business teams, including Humana, NJM Insurance, TruGreen lawn service, GIANT supermarkets, ACI virtual payment systems, Inspira hospital network, Yards Breweries, and others.
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  • Havas
    Client Portfolio Lead • Liberty Mutual, Keurig, Green Mountain Coffee
    Havas 2016 - 2019
    New York, Ny, Us
    At Havas, I orchestrated a portfolio of businesses as Group Account Director, each requiring new thinking on their brand promise and elevating their creative platform. My proudest moments included:‣ Liberty Mutual Insurance "Liberty Stands With You" (drove brand growth, consideration and market share in ultra-competitive insurance category)‣ Keurig coffee brewers "Brew the Love” (featuring entertainer James Corden, revived brand consideration, sales and retail partnerships)‣ Green Mountain Coffee “Packed With Goodness” (boosted brand perceptions, set new sales records, and drove stronger retail presence)
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  • World Vision
    Vp Brand Strategy & Creative
    World Vision 2012 - 2014
    London, Gb
    Non-profit/client-side department head for brand strategy, advertising, public relations and communications. I transformed and re-energized a 70-person in-house agency with award-winning campaigns/content, including developing “We Believe in Children” brand platform and “For Every Child” major donor campaign that raised $537 million and aided 25 million people, while making World Vision the largest humanitarian provider of clean water in the developing world.
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  • Bbdo New York
    Evp Managing Director & Client Portfolio Lead • Lowe'S, Directv, Arby'S
    Bbdo New York 2004 - 2012
    New York, Ny, Us
    At BBDO, it was all about "The Work, The Work, The Work." As EVP Senior Account Director, I led award-winning, creatively-driven campaigns for the shop consistently selected as Agency of the Year in the industry. My proudest moments included leading successful brand and creative transformations for Lowe's home centers ("Never Stop Improving"), DirecTV ("Rethink TV") and Arby's ("Good Mood Food"). I also led the Omnicom holding company relationship with Lowe’s, acting as Brand Agency Lead (BAL), directing 12 partner agencies and over $30M in agency fees in North America and significant yearly organic growth. I was promoted multiple times and received a BBDO Founders Award.Additional Agency & Brand Experience:‣ TBWA/Chiat/Day: Sony PlayStation, AirTouch/Verizon‣ BBDO: Pepsi, Visa, Campbell’s, Delta Air Lines, Pizza Hut, DuPont‣ Wynn Resorts, Boston Market, Rite Aid, Club Med, Princess Cruises
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David Shaw Skills

Integrated Marketing Advertising Marketing Creative Direction Brand Development Digital Marketing Corporate Branding Account Management Interactive Marketing Marketing Communications Marketing Strategy Creative Strategy Social Media Brand Awareness Brand Architecture Creative Problem Solving Team Management Global Brand Development Advertising Agency Integrated Advertising Campaign Development Client Services Key Account Management Corporate Social Responsibility Charities Outdoor Advertising Social Media Marketing Online Advertising Mobile Marketing Interactive Advertising Client Service Leadership Brand Positioning Strategies Direct Response Senior Executive Leadership Agency Team Management Creative Campaign Development Online Marketing Nonprofit Organizations Hospitality Industry Customer Insight Retail Branding Marketing Campaigns Creative Agency Marketing Agency Presentation Skills Account Manager Positioning Media Relations Strategy Public Relations Sponsorship Direct Marketing Publishing Strategic Brand Positioning Corporate Communications Agency Relationship Management New Media Management Digital Strategy Digital Media

David Shaw Education Details

  • North Carolina State University
    North Carolina State University
    Advertising

Frequently Asked Questions about David Shaw

What company does David Shaw work for?

David Shaw works for Ogilvy

What is David Shaw's role at the current company?

David Shaw's current role is Ogilvy Client Lead for IBM.

What is David Shaw's email address?

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What is David Shaw's direct phone number?

David Shaw's direct phone number is +164666*****

What schools did David Shaw attend?

David Shaw attended North Carolina State University.

What skills is David Shaw known for?

David Shaw has skills like Integrated Marketing, Advertising, Marketing, Creative Direction, Brand Development, Digital Marketing, Corporate Branding, Account Management, Interactive Marketing, Marketing Communications, Marketing Strategy, Creative Strategy.

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