David Sickles Email and Phone Number

Built and manage a team responsible for driving innovation and enhancing measurement capabilities. We analyze engagement across channels, deliver actionable insights, and measure success at each stage in the marketing funnel.Launched BlackRock’s first real-time CDP (Adobe), unifying client profiles, resolving identities across devices, and enabling centralized targeting across paid and owned channels.Led initiative to enhance lead scoring by evaluating transactional data and off-line engagement alongside digital signals, allowing us to nurture and surface the highest priority opportunities to sales teams.Define data requirements and establish methodologies to connect digital and event engagement with specific business outcomes.Provide subject matter expertise and define strategies for new platforms, capabilities, and integrations.

Managed campaigns and developed new capabilities to connect digitally engaged advisors to salesEstablished framework for consistent reporting and led initiatives to automate marketing based on advisor engagementLaunched new lead scoring technologies in partnership with sales, product and technical teams, resulting in real-time delivery of highly engaged advisors to sales

Developed and managed campaigns across paid and owned channels to drive commercial outcomes for BlackRock's U.S. Wealth Advisory businessPartnered across the organization to build a digital ecosystem that provides best-in-class support to U.S. financial advisors

Led product development for marketing solutions powered by user activity and first-party subscriber data, trained sales teams on product positioning.Implemented Penton Media marketing solutions following a £1.2bn acquisition by Informa in 2016.

Developed and managed multi-channel campaigns, connecting advertisers with niche audiences across the organization's 125 brands, including WealthManagement.com (Registered Rep), NRN.com (Nation's Restaurant News), WardsAuto.com (WardsAuto), & AviationWeek.com (Aviation Week Network)

Built framework to launch and measure multi-channel campaigns, managed lead-generation technologies across registration points, coordinated vendors and internal teams to implement required technologies

Coordinated advertisers, account managers and media sales teams to launch campaigns, developed audience segmentation logic to support campaign goals

Led marketing for a legal practice focused on professional-licensing

Organized and coded data to facilitate forensic analyses