David Sidman is the Founder & CAO of VideoStorm (formerly Linkstorm), a digital marketing company pioneering a new approach to online marketing, e-commerce, publishing and social networking. Its unique, patented ad enhancement technology significantly improves performance of all online advertising and enhances user engagement by overlaying cascading navigation menus onto any ad format and quickly connecting customers to the information they want. See live examples, case studies and FAQs at https://www.videostorm.com.As applied to CTV/OTT, VideoStorm represents “the next-generation TV commercial,” as it transforms any video ad from a traditional, passive TV-commercial experience into a fully-interactive, conversion-driving experience – especially when combined with VideoStorm’s “Ad-to-Cart” functionality which enables adding to the shopping cart entirely within the ad. And its unique, patent-pending deployment of QR codes brings full interactivity even to old-fashioned Linear TV.More fundamentally, VideoStorm is a next-generation hyperlink for the Web, originally implemented for the Publishing industry based on the Handle System created by Internet pioneer Dr. Robert Kahn. Its applications range from content linking to personal identity management to social media marketing to the permanent/persistent interlinking of gov't records, electronic medical records, or corporate enterprise information.Prior to VideoStorm/Linkstorm, Director of New Publishing Technologies at John Wiley & Sons, responsible for transitioning Wiley to success as an electronic publisher via both new product development and acquisitions/investments.Prior to Wiley, Director of Strategic Technologies for Moody's Investors Service, IT Director for Int'l Capital Markets of Barclays Bank, and positions on Wall Street and the Information Industry. Summa cum laude graduate of Harvard University. Taught physics, mathematics and philosophy as an undergraduate.Specialties: online advertising, online marketing, performance marketing, AI, data analytics, retargeting, dynamic content optimization, Digital Object Identifier, DOI, content management, CMS, digital rights management, DRM, e-commerce, online publishing, Handle System, Internet infrastructure, identifiers, identity management, blogging, web development, Web Services, Semantic Web, VideoStorm, Linkstorm.