Responsible for leading commercial strategy including B2B and B2C marketing for TMRW’s hardware and software platform for the storage of human eggs and embryos.

Responsible for building and executing the commercial strategy of Butterfly’s point-of-care ultrasound system and SaaS software solutions for health systems. Oversaw commercial strategy, product development, and organizational capability building.• Led launch of Butterfly’s nursing solution, iQ+ Care. Led software design, feature selection, go-to-market strategy, pricing, positioning, and sales training. Product went from concept to launch in 5 months• Directed the launch and commercialization of the first FDA-cleared AI guidance and interpretation software for ultrasound, Caption AI™• Led commercialization and pricing of Butterfly’s enterprise SaaS solution, Butterfly Blueprint™ • Drove organizational pivot from primarily B2C to B2B marketing strategy. This shift included a large scale agency transition and capabilities build-out in enterprise data systems and account–based sales and marketing• Led creation of international marketing and partnerships organization• Hired and managed the clinical, partnerships, and software marketing teams• Served as the head of the Butterfly’s nursing product, iQ+ Care. Oversaw software development, strategic partnerships, and sales strategy

Responsible for designing and executing commercialization programs to launch Cloud-based healthcare and life science (HCLS) products and solutions. Design go-to-market (GTM) strategies with our solutions, product, and sales teams as part of the HCLS leadership team. Work closely with customers and partners to transition products from early implementations to scaled solutions.

Responsible for growing Google revenue across multiple products and platforms through strategic account management. Drive innovation through design and execution of digital marketing campaigns working in partnership with cross-functional stakeholders to overcome internal barriers to change.Serve as an internal consultant on product launch strategy and commercialization projects for healthcare-focused Alphabet companies.

Created team to accelerate digital transformation of US Primary Care brand teams and marketing organization. Led a cross-functional team on behalf of US President to elevate the use of digital marketing channels. Specific projects included: leading brand team digital tactical plan development, creating a dynamic KPI dashboard to optimize digital tactics, and partnering with senior leadership to manage sales vacancies through multi-channel digital engagement.Led the design and launch of first-in-industry sales representative-triggered email program. Program went from concept to pilot in 3 months and to national roll out in 6 months. Scope included 8 brands from multiple business units and required alignment between numerous stakeholders, including marketing, sales, regulatory and legal, business technology and operations.

Responsible for understanding the implications of the changing US healthcare marketplace on commercial functions. Charged with designing and implementing commercially relevant strategies and tactics to mitigate risks and exploit new opportunities.Focal areas include Health Reform, Health Information Technology, Digital Marketing and US and global environmental trends.Worked extensively with both US marketing and the US sales organization.

• Designed physician behavior model to determine positioning and messaging for co-promoted product in a new indication• Revised global oncology asset valuation method used for clinical trial funding decisions and business development. Tool increased global forecasting accuracy and was adopted by multiple operating units• Led multi-disciplinary team to design an oncology marketplace model that was used to determine licensing and acquisition targets, inform product positioning, and define brand-specific growth initiatives

Provided strategic guidance and tactical execution for marketing, product launch, reimbursement, and commercialization projects for novel pharmaceutical and biotechnology products for companies with revenues from $35M to $61B.Responsible for growing firm offerings and expanding range of client services. Firm grew from 20 to 125 FTEs in less than 4 years

• Designed and implemented a large-scale cardiac hospital “Centers of Excellence” program for a major insurer in Northeast. Program assisted in retaining a key employer customer with 10,500+ employees• Created a cost reduction strategy for a 588 bed urban hospital through a detailed analysis of hospital purchasing, employment, and insurer contracts. Implementation of cost-reduction strategy led to savings of $26M per year