P-MRC Data is the leading source for global music and entertainment consumption data, behavior and trends and is a joint venture formed in October 2020 between Penske Media Corporation (PMC) and MRC and which is comprised of MRC Data (formerly Nielsen Music) and Variety Business Intelligence.

In.Live, “the Shopify of Streaming,” offers a fully integrated ticketing and streaming solution with the highest audio fidelity in the industry. The SaaS solution can be embedded or white-labeled, will play across social media and empowers any creator in any genre to produce scalable, professional quality live events that make money.- Co-developed brand identity and voice, sales and web assets and product UI for fan/artist web and mobile apps.- Drive external social and PR firms. PR placements in: The New York Times, Variety, Fox Business, CNBC, The Los Angeles Times and local network affiliates.- Act as lead production creative working with artists, venues, management firms, film-makers and show-runners.We've produced more than 400 live events including; concerts, Broadway shows, NPR quiz shows and film premieres.Check out the In.Live: Stream Creator app in your favorite app store or visit our web site https://in.live to stream from your computer.

Conceived and successfully launched pilot for music tech startup. Like airBNB for live music events, the platform pairs bands with venues based on their ability to drive event attendance. Anyone with space for performers and an audience can host events that make money.• Conceptualized, designed and co-developed V1 web site and system for registering venues and bands.• Established relationships with venues and bands in the target market - Pasadena, CA.• Produced profitable events, featuring a wide range of artists in a variety of venues within first ninety days.• Engaged in-market team to support operations as I move to investor/advisor role.

Rebuilt Marketing organization and originated sophisticated content marketing strategy, which drove lead-gen, enhanced product marketing and supported an aggressive thought leadership and PR plan. Rebranded retarget- ing business as leading AI-optimized, multi-channel ad platform featuring CTV.• Established company and CEO as credible ad and tech thought leaders; secured numerous TV appear- ances, including recurring hits on Fox Business and a feature segment on Good Morning America.• Recruited growth marketing team; oversaw development of successful lead gen and attribution program.• Cultivated pro-grade video production team to differentiate brand voice in a competitive market.• Supported Sales in field with ABS strategy, planning and execution.

Relocated from Boston to Southern California. Engagements focus on strategy, creative development, differentiated collaborative marketing and the vital connection between sales, marketing and product. Clients in social media, adtech and entertainment industries.

Cast industry leadership brand identity for recapitalized “turn-around” social media pioneer. Starting from zero, assembled a full-function marketing organization, championed both the brand and its CEO as industry bell- wethers, while articulating a redefined product message, which drove increased sales.• Originated first-ever user conference, featuring keynote speaker Kara Swisher and drawing more than two-hundred clients and prospects to an off-Broadway theater for a full day’s program of social media, publishing and technology content.• Drove team of both internal and agency resources through creative collaboration that produced all new sales collateral, web and social communication, an extensive video library of client-generated content as well as a PR strategy, which successfully delivered extensive TV appearances for the CEO.• Initiated a video-driven content marketing plan, which engaged users and produced leads.

Charged by CEO and Gannett Chief Product Officer with strategic repositioning and creative rebranding of established, but stagnated brand. Attacked highly competitive adtech market through all new messaging, web presence, significant industry event participation, PR and an original, regional live event program. Re-claimed leadership position with an all new data-driven advertising message that was supported by the firm’s rich me- dia legacy. Brought sales-centric marketing perspective to sales support, demanding greater brand consisten- cy and professionalism in the field through a national product marketing team structure and the formalization of a sales training and certification program. Served as operational partner to the CEO.• Differentiated sales team thought leadership event series, garnering industry influence and leads.• Invented original brand and product strategies; oversaw expansive thirty-member integrated marketingteam, inclusive of; brand, product, creative, technology, product specialization, sales ops, sales training, consultative services and data analytics.

Developed brand position, pricing and product packaging for boutique adtech firm, Rovion, which created a first-of-its-kind self-service rich media ad creation platform. Built and lead a small direct sales team against local and mid-sized agencies, brands and publishers. Following the 2011 acquisition of Rovion by Local Corporation (NASDAQ – LOCM), ran the Rovion division then assumed a corporate role at Local Corp. Conceived and pitched division spin-out then oversaw sale to PointRoll, a Gannett company.• Managed post-acquisition business division P&L, oversaw integration into new organization.• Assumed corporate spokesperson role, product marketing, training and account strategy.

As chief strategist for digital picture frame and photo sharing subscription service, worked with CEO to position brand, and invented business-expanding, revenue generating features resulting in the organization’s first profitable year. Set partnership strategy and managed outbound communication. Sequentially defined, hired and managed the following departments: Marketing, Sales and Business Development.• Exceeded projections, closing first time sales to leading retailers including Best Buy, Bloomingdales and Target.• Closed technology integrating partnerships including Microsoft, Sprint, Polaroid, Adobe and Orange.

Created gaming and hospitality focused promotions spin-off from Coupons Inc. (NYSE – COUP) with Chairman and key investors. Secured alpha client, The Mandalay Group. Vetted business proposition and positioned firm for strategic pivot.

Recruited as part of the acquisition of Yoyodyne by founding executives of then leading Web portal, reported to CMO. Hired, trained and managed Sales Programs (Product Marketing), a fifty-member organization, which provided client strategy, pricing, packaging and sales support to the two-hundred member sales team. Later created the Integrated Promotions group, a thirty-person organization responsible for beyond-the-banner creative strategy and development. Generated more than $25M in annual revenue (3% of total gross) and exceeded revenue goals all sixteen quarters.• Increased front-page sell-through from less than 25% to more than 80% in less than a quarter.• Invented electronic gift with greeting, email subscription products and Yahoo! coupons.

Founding senior sales executive at bestselling author and entrepreneur, Seth Godin’s online promotions start-up. Investors included Fred Wilson’s Flatiron Fund, Chase and Softbank. Developed and executed multi-phase growth strategy, directed organization from one-off idea shop to fast growing, product-driven company with predictable revenue, focusing on Fortune 500 clients. Instrumental to firm’s acquisition by Yahoo!.• Drove revenue from zero to seven million dollars, exceeding all projections.• Originated and invented multiple client solutions and first-of-their-kind multi-client products.• Personally secured key clients across business sectors including AT&T, KPMG, H&R Block and Lycos.