Creative-Art Director, Head Of Design.
CurrentAppointed to lead the creative capabilities of Dephion, part of the IIC Group (Investors-in-Care). Responsible for the Creative-Art Direction and production of groundbreaking digital products within the Health & Well-being sector. Developing unique and compelling user experience at every step of the user journey. Directing multiple teams from over 100 employees, with departments including Art, Media, Marketing, Web Development, App Development, 3D Modelling & Animation, Health Science and Content.Involved in the Development of all new digital products from the ground up. Including the Brand Vision, Brand Strategy & Development, Product Development, Creative Direction, Art Direction, UX, UI, Design Implementation and Marketing Strategy & Communications. Apart from daily creative briefings within the departments, other activities include: maintaining the high standards of the Dephion brand and all subsidiary brands thereof, working meetings with all key stakeholders, producers and team leads; Brainstorm sessions with other directors, as well as weekly progress meetings with the COO. Responsible for reporting and presenting directly to the Board and Founders of the IIC Group.As a Director at Dephion, the passion for developing aspiring talent and enhancing the company’s creative culture continues, in order to make Dephion a place for creative innovators and free thinkers to thrive. Encouraging and cultivating an atmosphere of invention and originality.
