David Sleigh

David Sleigh Email and Phone Number

Sales, Brand & Commercial Management @
David Sleigh's Location
Wellington, England, United Kingdom, United Kingdom
David Sleigh's Contact Details

David Sleigh personal email

n/a
About David Sleigh

A senior sales leader with commercial and general management experience across footwear, sporting goods and sports-tech sectors, having worked with leading brands including Adidas, Reebok and ECCO. Sales, brand and retail management expertise, with experience covering North America and EMEA regions.A dynamic and committed leader, with a high performance focus. Builds outstanding teams and empowers them to deliver exceptional results. Astute at building relationships and partnerships, developing trust and respect through an open and transparent business approach.

David Sleigh's Current Company Details
Retail Oxygen Limited

Retail Oxygen Limited

Sales, Brand & Commercial Management
David Sleigh Work Experience Details
  • Retail Oxygen Limited
    Director
    Retail Oxygen Limited May 2010 - Present
    United Kingdom
    Retail Oxygen is a sales and retail management Consulting Agency, committed to scaling your brand in the UK and abroad.
  • Footbalance System Ltd.
    Global Sales & Marketing Director
    Footbalance System Ltd. Jan 2021 - Jan 2024
    Finland / United Kingdom
    With no two feet the same, FootBalance is transforming footwear fitting through its 3D foot scanning technology and range of custom insoles. Based in Helsinki, and responsible for sales, customer success and marketing teams, I have led the development of the company's commercial strategy, providing a framework for sustainable growth. Managed the successful launch of new technology, products and SaaS revenue models across international markets, delivering record sales revenues in 2021 and 2022.
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  • Footbalance System Ltd.
    Global Sales Director
    Footbalance System Ltd. Sep 2019 - Jan 2021
    Helsinki, Finland
    Leadership of a high performing, international sales team (c.8) focused on new business growth, the development of key account partnerships and driving sell-through performance.Accelerated growth and gained new distribution across priority channels and categories, launching innovative and market-leading business models aimed at capturing share. Built and leveraged strong relationships with key accounts, with a focus on enhancing the overall consumer experience, leading to increases in sell-through and order-intake.
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  • Footbalance System Ltd.
    Director | Direct-To-Consumer
    Footbalance System Ltd. Jan 2019 - Sep 2019
    United Kingdom
    Launched a new subsidiary established to support FootBalance DTC operations.Opened a flagship UK retail store in Bath, showcasing FootBalance’s own 3D foot scanning technology and custom insoles, as well as a curated footwear offer and in-house podiatry clinic. Provided proof of concept for a new health-based value proposition, which was successfully rolled out across all international wholesale markets.
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  • Footbalance System Ltd.
    Director | Uk&I
    Footbalance System Ltd. May 2010 - Jan 2019
    United Kingdom
    Developed and implemented a 'Go-to-Market' strategy for entry into the UK&I for what was at the time an early stage start-up based in Finland.Operated a segmentation policy to support top tier key account partnerships across Run (Sweatshop), Sporting Goods (Intersport), Outdoor (Blacks & Tiso), Golf (American Golf) and Health (Shuropody). The UK&I quickly became a high-growth/high-profit territory, second only to the US market.
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  • Ecco
    Managing Director | Uk
    Ecco Mar 2006 - Jan 2010
    United Kingdom
    Full P&L responsibility, with a team of over 250 staff, split across HQ, sales and retail. Repositioned the footwear brand in the UK, from one where 70% of sales came from a single style to a contemporary, premium lifestyle brand. Established a city strategy, opening 20+ owned and operated retail stores across strategic locations, driving awareness and challenging brand perception.At the same time, developed strategic partnerships with a small number of credible wholesale accounts to support sales growth and reach. Launched a series of disruptive brand activities, including partnering the V&A museum in London and the Jordan Formula 1 team.
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  • The Rockport Company
    Managing Director | Uk&I
    The Rockport Company Jan 2005 - Mar 2006
    United Kingdom
    Successfully repositioned the footwear brand towards the premium comfort market, whilst growing sales and profitability. Worked closely with the HQ team in the US to develop relevant product ranges for the UK&I market, delivering Rockport's most profitable year ever in 2005. The UK team won the accolade of 'Global Market of the Year' for 2005.
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  • The Rockport Company
    Sales Director | Uk&I
    The Rockport Company Aug 2003 - Jan 2005
    United Kingdom
    Leadership of the sales function and team (c.8 sales managers), as well as a member of a four person management team for the Reebok owned, UK subsidiary.Developed partnership programmes with John Lewis Partnership (JLP) and Jones Bookmaker, supporting growth, becoming both retailers' largest men's footwear brand. Entered the Irish market, gaining distribution across the comfort footwear channel and taking market share from competitors.
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  • Ft International Ltd
    Managing Director
    Ft International Ltd Jan 2001 - Jul 2003
    United Kingdom
    Responsible for all company operations, including the supply chain, spending significant time in Hong Kong, Vietnam and China.Developed and extended the product range to include sports and casual footwear, as well as developing a licensed and branded footwear division. Doubled sales from £10m to £20m, turning the company from loss-making into a highly profitable enterprise with opportunities for further growth.
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  • Ft International Ltd
    Sales Director
    Ft International Ltd Oct 1999 - Jan 2001
    United Kingdom
    Responsible for the design, development and sales of private label footwear to a wide range of national and international retailers.Leadership of a team of Account Managers, Merchandisers and Designers, ensuring seasonal footwear ranges were developed and sourced in line with account requirements. Gained distribution with the highly prized Marks & Spencer footwear business, which in turn became the company's largest key account.
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  • Pentland Brands
    Trade Marketing Manager | Kickers
    Pentland Brands Dec 1996 - Oct 1999
    United Kingdom
    Set up the trade marketing function for the Kickers brand, including the recruitment, training and development of a team of Technical Sales Representatives.Increased seasonal sell-through to record levels, helping the brand reach £100m+ in revenues, with the team becoming a blueprint for other group companies. Winner of a prestigious POPAI Award for the best 'shop-in-shop' design.
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  • Adidas
    Regional Sales Manager
    Adidas Nov 1994 - Dec 1996
    United Kingdom
    Leadership of a team of six sales people, including a Key Account Manager, Territory Managers and a Trainee Sales Representative.Responsible for the regional net sales budget, selling footwear, apparel and equipment across key account and independent sporting goods retailers. Member of the sales management team that became industry recognised for its high performance.
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  • Adidas
    Sales Training And Retail Support (Star) Executive
    Adidas Apr 1994 - Nov 1994
    United Kingdom
    Responsible for staff training, uplifting the brand in-store, driving share of space and rate of sale across national and key accounts in the North West of England.Negotiated trade marketing plans at HQ level, including shop-in-shop installations across nominated key accounts. Promoted within 6 months of joining adidas.
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David Sleigh Skills

Footwear Shoes Sporting Goods Merchandising Wholesale Retail Sales Management Apparel Fashion Sportswear Trend Leather Management Trend Analysis Product Design Visual Merchandising Product Development

David Sleigh Education Details

Frequently Asked Questions about David Sleigh

What company does David Sleigh work for?

David Sleigh works for Retail Oxygen Limited

What is David Sleigh's role at the current company?

David Sleigh's current role is Sales, Brand & Commercial Management.

What is David Sleigh's email address?

David Sleigh's email address is da****@****y.co.uk

What schools did David Sleigh attend?

David Sleigh attended Liverpool John Moores University, Liverpool John Moores University.

What skills is David Sleigh known for?

David Sleigh has skills like Footwear, Shoes, Sporting Goods, Merchandising, Wholesale, Retail, Sales Management, Apparel, Fashion, Sportswear, Trend, Leather.

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