Planning the future of IMIZI Forest Rum with Rohan Shah.

Fielden grows genetically diverse populations of heritage grain. We use no agri-chemicals in our farming; our arable fields provide a life raft for biodiversity. In April 2021 we released our inaugural Oxford Rye Whisky. In November 2022 we announced an exciting partnership with Distill Ventures and Diageo. We want to change the way you think about how your drinks are made by showing you a better way of working with organic & regenerative farmers to support soil health & biodiversity …….and deliver great tasting whisky. Thank you.

Helping Car & Away to become the smartest peer to peer car sharing community. Launching with our "Rent & Earn" product at Gatwick Airport and also in partnership with Rentalcars.com.

Leading the next phase in digital marketing evolution; delivering apps as Brand, Publisher and Rights Holders owned media channels. Year round engagement, measurement of everything and owned customer data.

Reporting to the ExCo. Responsible for all off and on line communications campaigns across all markets. Working closely with Commercial and Campaigns team to deliver a huge volume of weekly communications against the on-going sporting calendar. Managing a team of 12 and multiple external agencies. Driving significant cost efficiencies across creative production and supply. Budget responsibility of £4m. Delivered the new ‘Brand Idea’ for Betfair working with external Brand consultants. F15/16 customer acquisition +27%.

Reporting to the ExCo. Launching the Betfair brand into Spain, Italy, Denmark, Bulgaria and the U.S with responsibility for the full communications mix and management of that budget. Managing an annual budget in excess of £7m. Working closely with the commercial teams to deliver initial commercial traction through cost effective customer acquisition and subsequent CRM across the Betfair Sportsbook, Exchange and Casino digital platforms. Acquiring in excess of 6000 new customers per calendar month within the planned CPAs per market and channel.

Marketing Director, Freedrinks Ltd. January 2013 to July 2014.Working on the innovative challenger brand ZEO’s soft drink range. A member of the Board & the leadership team reporting to the CEO. On a monthly basis reporting to the parent company, “New Ideas Investment Group” which is a US$2.1bn T/O business HQ’d in Russia. 2013 saw the creation of a new brand and a ‘go to market’ marketing plan covering all aspects of the marketing mix. Managing a marketing team of six, overseeing all B2B, insurance, legal and legislative /regulatory affairs. From a blank piece of paper, a 2014 T/O of £0.7m was delivered with three live export markets in place.Commercial Director, Freedrinks Ltd. January 2012 – December 2012Test marketed the innovative ZEO brand within the top end of the London on-premise, managing all aspects of the business from production and distribution to sales and marketing. Full P&L responsibility to the board of investors. Significant people management and agency management responsibilities with 40+ weekly management and contact points. The success of the test market resulted in a multi-million pound launch plan being presented for approval by the board of investors in late 2012.

Global Brand Director, Cockspur rum. August 2006 – November 2011 Reported directly to the main board of the US$700m turnover holding company. Solely responsible for running the Cockspur export business with full P&L management. Identified and developed export markets and then responsible for both the strategic and brand plans and their subsequent evaluation and evolution. Launched Cockspur into the North American, European, South African and Australian markets. Total brand export cases grew from 5k to 45k nine litre cases p.a. with an export value revenue value of $2.5m, making this independent brand a target for acquisition.Marketing Director, International Distillers Caribbean. Sept 2000 – July 2006. Developing Cockspur export markets, managing local brands and the Diageo portfolio within three Caribbean markets. Full responsibility for the marketing department of eight brand managers and overall budget and agency management. Using insight development to build brand positioning and subsequent ATL, BTL and internal communication strategies. Utilised both strong presentation and communication skills, both internal and external, from the boardroom to the press. Significant influencing, people-management, team building and leadership skills deployed.

Diageo and IDV 1989 – 2000.International Project Director, Smirnoff Ice. July 1999 – September 1999.Responsible for the strategic planning for the launch of Smirnoff Ice into the UK and Irish markets. Presented to the Diageo main board throughout the project, persuading them to fundamentally review profit delivery opportunities from new consumer occasions. The brand delivered in excess of one million cases within the first year of launch.Regional Director, Malibu. July 1997 – June 1999. Responsible for overseeing the strategic development of the Mailbu brand in North America and the Caribbean. Managed the Malibu Visitors Centre. Malibu in North America grew by 100,000 cases during this period.UK Brand Manager, Smirnoff. May 1994 – June 1997.Specific responsibility for the brands BTL activity within retail and duty free and shared responsibility for all ATL activities. Launched Smirnoff Black into the UK market driven by TV advertising and PR. Developed and launched the Smirnoff Mule RTD which delivered 750,000 case sales within the first year of launch; listed by Marketing Week in 2009 as one of the five key moments in the long history of the Smirnoff brand.UK Brand Manager; Cockspur rum, Gilbeys Gin, The Singleton and Dunhill whisky. May 1992 – April 1994.Responsible for all ATL and BTL marketing with full budget responsibility.UK Retail Trade Marketing Manager, IDV Brands. March 1991 – April 1992.Responsible for all retail BTL activity for Smirnoff, Croft, Piat d’Or and Archers.Field Sales Executive. Jan 1990 – Feb 1991.Responsible for on premise brand building and distribution activities as well as wholesale and cash and carry volumes for Essex.

Britvic Soft Drinks Ltd. August 1998 – December 1989.Area Sales Development Manager for the Leisure Catering division, supporting National Accounts, specifically to launch Pepsi and build distribution of Citrus Spring and Tango brands.