David Smith Email & Phone Number

Westerham, Gb

East Grinstead

Manage the provision of a range of insurance products sold and serviced to Club members and partners, including Caravan Cover, Motorhome, Car and Home insurance and MAYDAY UK Breakdown cover. Responsible for leading and delivering on annual budgets and targets; ensuring that the technical requirements of the Club and its partners are adhered to; that policy information and documentation is accurate and up-to-date through all channels; identifying and delivering product/service improvements and new product initiatives; developing and maintaining business relationships with third party suppliers and service providers to ensure excellent service is delivered for our members and best value for money is achieved for the Club.

Windsor

Day-to-day strategic and tactical management of a portfolio of niche insurance products (including pet, travel, car hire, bike and jewellery) driving all aspects of product development, product and proposition design, maintaining sales and marketing insight and measurement, bid and tender management and brand consistency.Management lead on a number of other development projects, including cross-selling, enhanced KPI reporting across all products and investigating new products and add-ons.

Westerham, Kent

My own company used to fulfil marketing contracts and freelance work.

Redhill, United Kingdom

Fixed-term contract responsible for enhancing and communicating the AXA Assistance offering across a range of product sets, reviewing the effectiveness of UK B2C roadside assistance relationships, leading a number of key business bids and reviewing the effectiveness of AXA’s aggregator channel sales.

London, United Kingdom

Fixed-term contract leading a project to research the feasibility of a new corporate membership proposition, including managing and analysing research, co-ordinating a review of CRM systems and ultimately advising the Board on accepting a ‘no-go’ decision on the project.

London, United Kingdom

Fixed-term contract role responsible for full management of the integration of four sets of marketing functions for four acquired companies, into LSN's wider marketing function. Key member of Acquisition Integration Project Team. Responsibilities included managing full brand integration project, role harmonisation, reporting progress to board level, integration and re-structuring of disparate marketing functions, participation on product review and integration process; all aspects of change communications – to clients, press, stakeholders and internal audiences.Also co-ordinated a review of the LSN re-branding, resulting in the management of projects to produce new imagery, iconography, e-mail templates and an overall collateral hierarchy.

Contract role to co-lead the re-design of Arval’s corporate sales and promotional collateral, ensuring adherence to style and brand guidelines and managing external agencies to deliver on time and on budget.

Responsible for developing B2B and B2C propositions for RAC motoring products aimed at corporate clients (manufacturers, dealers and leasing companies) or distributed via third party intermediary business (insurance companies, brokers, banks and retailers) and for developing B2C propositions for the BSM Driving School brand.

Responsible for co-ordinating the strategic marketing planning and information requirements of the Corporate Partnerships marketing function of RAC and working with all areas of the business to provide in-depth analysis and insight into our intelligence and planning needs.

Responsible for managing all areas of RAC bid responses in the motor manufacturer, fleet and technical training areas including co-ordinating RFIs from various business areas, leading multi-departmental task-forces to plan bid strategy and managing the production team and agencies and taking the lead in copy writing and editing.

Responsible for driving new business growth through the management, execution, measurement and analysis of various direct marketing campaigns targeted towards B2B customer acquisition and retention, and cross-selling programmes. Also, leading the maximisation of value derived from client and prospect data; analysis and management of data flows into and through RAC; management of the fleet data and direct marketing budgets.

Responsible for devising and managing a full marketing communications strategy for a wide portfolio of vehicle inspections services with a total budget in excess of £300k, supporting sector revenues over £10m.

London, United Kingdom

London, United Kingdom