Since relocating to Barcelona in 2018, I have worked as a freelance digital marketing specialist, focusing on helping various clients grow their online presence. I have provided comprehensive digital marketing solutions, including content creation, website optimization, and SEO strategy. With a background in digital marketing, I have applied my skills across multiple projects, improving search engine rankings, enhancing user experience, and driving traffic to websites.

Working with a disruptive challenger brand responsible for shaping and implementing the digital strategy focusing on acquisition through innovation. I joined the newly formed marketing team. During my time there we had exponential growth. We started at 30 employees, by the time I left, there were 1,300 employees across various offices.Achievements and responsibilities: • Launching various online and offline campaigns to support online acquisition and retention initiatives • Delivered a 1,300% increase in customer acquisition across digital channels in 18 months.• Reduced cost per click on PPC campaigns by 27% and sustained SEO rankings through 3 Google algorithm updates.• Developed a plan for digital activity to support the first national TV and radio campaign encompassing all elements of the digital marketing mix and supported by a six-figure budget.• Co-ordinate digital marketing campaigns, establish campaign objectives and target audience - including SEO, PPC, Social Media and display advertising• Interpretation of performance and trends through Google Analytics

Digital Marketing• Social media campaigns (Facebook, twitter) • Adwords - Site traffic increase using Google ad words and monitoring using analytics (vast experience in split testing and ensuring high CTR and quality score and more importantly understanding the ROI for each Pound (£) spent• Banner ads – Google AdWords• Email Campaigns using various email marketing websites (MailChimp & Constant contact)• Blogs & Competitions for customer interaction• Google Analytics – to analyze all digital campaigns• Image manipulation with Photoshop for website banners and social media promotions• Weekly Newsletter – This would include discounts and special promotions and also new stock.Systems, Processes & Reporting• Stakeholder Engagement to decide on best practice guide for all systems• Project Manage the implementation and management of CRM/Epos system• Project Manage the implementation and management of Magento eCommerce• Sales analysis – The main objective here was to know what stock to repurchase as this was done on a weekly basis.• In house training for CRM/Epos & Magento• Reporting, using data from each system/database – This would include Sales analysis, product analysis, geographic analysis, Traffic source analysis & Keyword analysis.Events & Boutique Management • Company promotions/events – This included creating promotions through our social media platforms and also our website and instore at our boutique. I was also responsible for creating events at our boutique which included live gigs and fashion shows.

I was head of the CRM team based in London. Our team worked alongside the Process and IT team to provide a complete CRM database that would capture all relevant data for all of the companies support teams and especially for our engineers.

Implementation of CRM systemLiaising with system users to capture their business requirementsIncorporating system requirements into detailed system specificationsTrain all users on each system including Directors and PA's (projects database, Sharepoint & CRM)Collation, supervision of cleansing, inputting and regular monitoring of dataCapturing top-line project information to be used by both engineers and the marketing team by interviewing project managers, and inputting it onto the project information systemCreate reports using data from each system/databasePromote each system within the companyMonitoring potential leads and comparing our efforts in each sector against our business plan goalsBusiness PlanHelp collate all data from all sector/discipline heads and present data in a clear and understandable formatAnalyze the BP on a monthly basis to ensure we are neither over achieving or under achieving in our efforts to stick to our business plan

Database ManipulationTest/Fix Database - This required much liaising with our offices in the US and MumbaiCreation of Spreadsheets using Macros & Pivots for management

Using ETSR database and EURC for workflow management of technology requestsHeadcount related hardware asset management and related cost analysisSoftware asset management including Market Data ExchangesCreating Monthly management reports that include all the savings I have made each month.Assisting IT Front office Desktop support in setting up new joiners/visitors/transfersRemoving hardware/software/access for LeaversMonthly meetings with assistants to share information especially regarding new joiners.Weekly meetings with manager to oversee and to escalate any outstanding requests. Updating Tigger - which is the central database with everyone in Equities London - the information used here feeds through to Market Data and is used to create floor plans, so attention to detail is very important.Designed Joiner Form and created Technology/Application profiles for each of the teams.Daily use of Excel for business reports.Entering contact information into RX SeibelKeeping client information and Coverage up to date for EMEA EquitiesModernize and update the sales peoples client contact listsSametime training for international assistantsInputting Research requests from research DeptTesting and development of front end ConsolePreparing PresentationsData clean up for the data systems global network of 1 million contacts*Reviewing data base functionalityData guardian for all Equities EMEA contactsInteracting frequently with our offices in the USA and AsiaReviewing and implementing new processes for contact informationAttending regular meetings, conference calls and emails globallyPreparing my own training manual and practices for assistants.

Invoice handlingArchivingTraining TempsResponsible for courier booking, stationary orders

Serious Fraud Office - Data input