David Smithwick Email & Phone Number

Chapel Hill, NC, US

Manage CRM email campaign development and reporting capabilities for Ally Auto and Lending Marketing. Successful in increasing customer engagement and revenue.* Collaborate with business partners in Sales, Product Management, Risk, Analytics, and Marketing leadership to understand business goals to drive brand awareness, retention, multi-product customers.

Led the Advanced Listening process monitoring within the Complaints Data, Analytics, & Reporting team* Project prioritization, capacity planning, and auditing for a squad that develops, produces, and analyzes the following: * model performance reports for monthly review by model risk team, model oversight team, and data scientists * daily control reporting.

Led a geographically dispersed analytics team, supporting all aspects of marketing measurement, that informed customer marketing strategies and identified new growth and profitability opportunities. Lead analyst for the mortgage marketing measurement team for years prior to becoming the team leader.* Provided strategic thought leadership and influenced.

Provided reporting and analytics for the Wholesale Bank and the Community Bank to support key decisions and business initiatives. Regular duties included customer segment profiling, creation of targeting lists, and various standard reports by product, geography, team, banker, and customer segments.

Master Of Science, Information Science

Bachelor Of Music, Education