David Smyth Email & Phone Number

Global

Oversee all aspects of digital media measurement operations globally. Leadership focused on the scaling of capabilities across all regions, ensuring best practice in processes, resource planning, expertise development and product/client strategy alignment. Key initiatives include migrating to best in class technology solutions, embedding automation to improve margin/ client delivery, and ensuring capabilities stay ahead of industry and market trends. Particular expertise includes understanding of digital media technology and tracking approaches, management capabilities of all operations functions, and knowledge of market strategies of the largest digital media publishers/partners. Additionally responsible for the planning and implementation of a cookie-less media measurement approach to protect existing and future revenue.Also serves as the Global Operations Director for two key accounts – Google and Coca-Cola. Primary responsibilities are client relationship management, ensuring best practice and efficiency in all work delivered, and driving innovation and new technology. As well for Google, responsible for strategic data integration initiatives and global creative testing protocols.

Global

Expanded role from below to add to APAC responsibilities as well as lead the global business expansion strategy around our digital media measurement offer. Operations leadership increased to include both China and Japan where primary responsibilities included resource planning, business support strategy, technology adoption and integration, expertise development, client delivery innovation, training/support and embedding automation into client programs.In support of our digital media measurement expansion, first developed an in-depth understanding of the offer, the technology supporting it and client requirements. Translated that to define an operational strategy by region that aligned with growth targets. Plan included creation of a technical development requirements roadmap, resource growth and efficiency analysis, regional hub support modeling, user support strategies, training and expertise planning and client implementation support. Grew our operational capabilities from supporting <5% of total revenue to >20% of total revenue in year one.As well, served as the Global Operations Director for Coca-Cola. Primary responsibilities included integrating mobile/device agnostic approaches into surveys, embedding sampling best practice into global protocols and designing a master brand database across all data collected.

Global

Provided operations leadership to our China business supporting their integration into the broader global organization in areas including technology, platforms, training, expertise development and automation. Spent significant time in China with the ops team to gain a thorough understanding of the local capability, process and challenges. Developed and implemented an opportunity plan covering 12 operational improvement areas including data delivery, data processing, expertise development, fieldwork best practice, mobile, resource planning, sample best practice, scripting, social, automation and dashboarding.Secondary responsibility included global operations leadership for the Coca-Cola account and involvement in a range of other operations initiatives.

Global

Transitioned from a US to a global operations role with responsibilities for migrating the entire TNS organization to IBM SPSS Dimensions. Grew from no capability to establishing 18 local ops teams and 3 TNS hub locations (supporting 40 markets) with the expertise needed to support all data collection and data processing across TNS. Met annual migration targets each year and achieved final migration completion ahead of schedule by 6 months. Secondary responsibility included global operations leadership for the Coca-Cola account and involvement in a range of other operations initiatives.

Atlanta

Planned and lead the online project management team as part of a new PM model supporting NA business. Designed team from the ground up including staffing selection of the management team and all team members. Total team was 41 individuals divided across 6 distinct methodological functions, supporting $20M in revenue and 1,500 projects annually. New PM model accomplished goal of recovering staffing model change costs by end of first year and delivered efficiencies promised. As part of implementation, was directly responsible for:• Design, sizing/scoping, implementation of new PM team• Roles, responsibilities and workflow definition (Full RACI)• Training materials development and implementation (30 topics)• Team development and motivation in face of significant change• Representation to regional board and metrics reportingAlso served as the overall business relationship manager with Lightspeed responsible for the definition and design of the process interactions and ensuring successful implementation. Provided business partner oversight and input on sample quality, feasibility, specialty audiences, sample design and field performance.

Atlanta

Atlanta

Fresno, California Area

Responsible for all client service functions including sales, project direction and data processing. Also managed business functions of company on behalf of the owner.