Ceo And Founder
Current- Developed from concept an innovative iOS children’s software application designed to enhance reading time by transforming users into the main characters of their favorite adventures. - Designed and edited all UI and UX for the application from wireframes to final product using Adobe Suite and Sketch; created Squarespace website; and, produced Facebook advertisements and promotional posts. - Hired and managed a team of developers, illustrators, musicians, and voice actors. Scheduled and implemented user interviews to observe use and collect feedback to improve design and functionality. - Directed legal strategy with outside counsel relating to Copyright, Patent, Trademarks, COPPA compliance, EULA, as well as temporary employment contracts. - Monitors Mixpanel analytics to capture KPIs to verify thesis and inform iterative development process.