I'm a highly analytical digital specialist who loves solving complex problems and driving for better eCommerce experiences.With a proven track record in boosting revenue based on customer insights and making sense of complex data, I specialize in creating impactful digital products and campaigns that enhance the overall journey and experience.Sharing and coaching high-performance teams are at the heart of what I do, while still being a hands-on technical specialist and SME across digital industries. I take a holistic approach to match the intent and motivations of customers with the aims of the business—repeatedly proven to produce better experiences, business results, and connections with customers.I have a strong affinity for combining User Experience Design principles with data-led decision-making. Having directed over 500 business experiments, I always challenge the "why" and seek evidence to inform solid and performant business decisions.
Listed skills include E Commerce, Online Marketing, Seo, Digital Marketing, and 15 others.