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David Sparks is a strategy and marketing executive with extensive management experience and a proven record of accomplishment in strategic planning, business development, new product implementation and digital and traditional multi-channel marketing. His programs have resulted in profitable growth, increased market share and brand equity gains for companies of all sizes. He is the founder of two successful National consulting firms, Sparks Consulting and Target Rich Solutions, serving clients such as AAA, Goodyear, Pepsi, Walmart, eBay, ATT, UTI, Verizon and HealthString.com. David also served as the Chief Marketing Officer for start-up redroller.com, for Advantage Rent a Car, and is currently the Chief Marketing Officer for Space Genius Parking Management Software headquartered in Tampa, FL.Prior to founding his two consulting firms, David spent over 12 years as EVP/Partner/Director Client Service at Robinson Maites, where he headed up the strategic consulting practice in CPG, Travel, Telecommunication and Financial Services, working with clients like SC Johnson, Alamo/National Rent a Car, Ameritech, Verizon and Citibank.As Budget Rent a Car’s Senior Vice President for Worldwide Marketing, Sales and Reservations, he led a team of over 1100 professionals. His leadership in marketing and corporate strategic planning enabled the firm to significantly increase market share and revenue in North and South America, Europe and Asia. He has assisted Clorox, Nestle, Office Depot, Alamo/National Rent a Car, Discover Card and others, in building robust ecommerce capabilities. He helped launch start-ups such as networkprogrammers.com, digitaldoctor.com, websitepros.com and healthstring.com.David has been an active member of the Board of Directors of the BBB since 1992. A Northwestern University graduate, David earned his BA from the College of Arts and Sciences and his MBA from the Kellogg Graduate School of Management.Specialties: Digital marketing, strategy, new product development and program development.
Space Genius, A Parking Reservation Software, Llc Brand
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Chief Marketing OfficerSpace Genius, A Parking Reservation Software, Llc Brand Nov 2017 - PresentThis start-up firm has created the best plug and play parking management software available today.Parking Reservation Software developed the first system that provides parking industry operators the ability to integrate with their PARCS (Parking Revenue Access Control System) infrastructure, manage reservations, multiple rate structures, inventory control, ancillary services, partner channels and marketing campaigns – all in real-time.As CMO I set software development priorities, product pricing, marketing strategy and product segmentation and development.
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General Manager/FounderTarget Rich Solutions/Sparks Consulting Aug 2005 - PresentOur practice is devoted to solving critical marketing challenges by applying breakthrough ideas where traditional marketing strategies and tactics have lost their effectiveness. Our base of knowledge enables us to create tangible strategic and marketing solutions that work because of our broad experience in software, technology, consumer packaged goods, telecommunications and financial services.• Projects range from serving as the virtual marketing department for Internet startup firms, to re-vitalizing the customer appeal of major providers of travel, telecommunications and financial services, to contributing to important corporate re-branding marketing campaigns. • Proven process for prospect and customer acquisition/optimization that includes target segmentation, lead generation, multi-channel management, pipeline management, CRM and marketing out reach. • Provide strategic expertise in the areas of digital content and web site user experience. Developed direct to the consumer web-based applications for Insurance, Financial Services, CPG and Health and Nutrition sectors.
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CmoAdvantage Rent A Car Oct 2013 - Oct 2015Orlando, Florida, UsPrivate Equity funded, low cost provider of mobility solutions, competing in the value based sector of the rent a car market. As CMO positioned Advantage as a "No Frills" travel brand that can compete Nationally with the major rent a car firms. Developed business and marketing strategies to evolve customer experience, improve customer segmentation quality and to guide implementation of a digital marketing plan to drive business direct to company website. Accounted for over 80% of all website traffic.Developed and implemented training that successfully improved front line service delivery that drove Net Promoter scores to almost two times the original level. Developed the full suite of ecommerce products for Commercial/B2B and Travel Agencies to drive reservations to the company website. Conceived of and developed the Advantage Instant Rewards Program and the Advantage for Business best rate guarantee program to attract frequent travelers and drive purchase frequency. -
Evp Partner Director Client ServicesRobinson & Maites 1993 - 2005• Brought new strategic dimension to agency’s traditional promotion capabilities that enabled company to establish long term relationships with large clients like S.C. Johnson, Nestle, Ameritech, KPMG, Clorox and Verizon.• Developed unique agency capabilities in both, B2C and B2B, such as market positioning, strategic business planning, product development, competitive scenario planning, “right customer” acquisition, life cycle customer management and channel optimization.• Secondary capabilities included tactical execution in direct response, internet applications, trade and consumer promotion and segmented marketing communication programming.• Developed and introduced new products such as cars.com, Verizon FiOS, Pledge Gab-It, Clorox Ready Mop, Verizon DSL, Citibank Investment Services, Aveeno HBA skin care line and PacBel Video Services,
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Senior Vice President Marketing And SalesBudget Rent A Car Corporation 1989 - 1993• Turned around declining reservation/share trends in U.S.A., delivering three years of record reservation and share growth. • Turned around declining reservation and share trends in Canada, posting the first positive growth in five years.• Latin America and Caribbean inbound reservation increases of +10% and +20% respectively.• Turned around declining reservation trends in the Europe/Middle East/Africa (EMEA) region • Established a centralized sales and marketing organization for the Budget system worldwide.• Established a consistent worldwide market position and the first integrated/coordinated marketing and sales plan strategy in company history.• Reduced sales and marketing overhead costs by up to 20% on a worldwide basis for 2 years.
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EvpUniversal Studios 1987 - 1989Universal City, Ca, Us
David Sparks Skills
David Sparks Education Details
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Northwestern UniversityPolitical Science And Government -
Northwestern University - Kellogg School Of ManagementMarketing
Frequently Asked Questions about David Sparks
What company does David Sparks work for?
David Sparks works for Space Genius, A Parking Reservation Software, Llc Brand
What is David Sparks's role at the current company?
David Sparks's current role is CMO at Space Genius, a Parking Reservation Software, LLC Brand.
What is David Sparks's email address?
David Sparks's email address is yc****@****hoo.com
What is David Sparks's direct phone number?
David Sparks's direct phone number is +131293*****
What schools did David Sparks attend?
David Sparks attended Northwestern University, Northwestern University - Kellogg School Of Management.
What are some of David Sparks's interests?
David Sparks has interest in Civil Rights And Social Action, Education, Human Rights, Animal Welfare, Arts And Culture.
What skills is David Sparks known for?
David Sparks has skills like Marketing, Market Planning, Social Media Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Advertising, Marketing Communications, B2b, Online Advertising, Integrated Marketing, Social Media.
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