Establishing a place brand for the county, called Our Surrey Story.• Recruited and ran a representative Board with stakeholders from a variety of sectors.• Developed an easy-to-use message framework for partners.• Created a new website aimed at sector leaders, to support a planned Ambassador programme.• Devised and delivered an initial advertising campaign, ‘Surprising Surrey’, via a mix of channels including outdoor and radio.

International NGO ensuring water, sanitation and hygiene for people. Responsibilities and achievements include: • Leading the successful development and implementation of the new brand across 28 countries. This includes: acting as liaison between brand consultant, agency and internal teams; stakeholder management across UK teams, fundraising countries and programme countries; significant input into creative solutions for purpose, positioning, personality, verbal and visual identity; commissioning internal and external, quantitative and qualitative research in the UK and globally.• Establishing new inhouse design and brand functions alongside the existing editorial team. Repositioning team from being reactive service providers to proactive brand ambassadors and changing working practices to maximise our added value.

National charity supporting parents from the start of pregnancy to when their child is two years old. Responsibilities and achievements included:• Improving NCT’s digital offering, for example developing digital versions of existing print magazines, overhauling the provision of evidence-based information for parents online, which was viewed by 5 million unique visitors a year, and setting up a pilot Pinterest site.• Creating and delivering NCT’s first internal communications strategy for 6,300 staff, volunteers and practitioners. The new monthly enews doubled traffic to the intranet within three months.• Leading the development of a Commercial Activities Policy to ensure consistency and transparency in decisions on trading and corporate fundraising income of £6 million per annum.

National suicide reduction charity providing a safe space for people to express difficult feelings. Responsibilities and achievements included: • Leading the successful development and implementation of the new brand across 200 branches and 20,000 volunteers, including launching a new website. • Creating and implementing a volunteer recruitment campaign which resulted in the largest number of new volunteers joining the organisation for 16 years, reversing a long-term decline.• Designing and delivering a new intranet and monthly magazine for 18,500 volunteers. The former saw a 400% increase in daily traffic within six months.

Marketing, fundraising communications and branding agency working exclusively for not-for-profit organisations. Responsibilities and achievements include: • Securing 25% of the agency’s income by ensuring the profitability of each client and generating new business by leading pitches.• Developing and implementing a wide range of strategies and projects to generate donations, provide engaging information to beneficiaries, recruit and develop individual supporters, promote brands to new and valued audiences, and to encourage action through campaigns.• Building strong relationships with clients from organisations as diverse as Botton Village, the British Library, Cancer Research UK, Citizens Advice, International Save the Children, Quarriers, RSPB, University College London, Unicef, the UN Refugee Agency and Which?.• Presenting at high-profile events, including national Institute of Fundraising conferences in England and Scotland, and the international conference in Holland.