I lead a fully integrated, cross functional vertical within Smule, the "Creation Squad." Our team of 25 includes PMs, Designers, Engineering, A/V/Graphics Engineering, and Analysts. Our agile squad is responsible for enabling users to reach new levels of self-expression through creative music collaboration. Our roadmap includes delightful music creation & collaboration experiences, infrastructure to support the content generated, and academic research to mine new technology and techniques that elevate our front-end experiences.Accomplishments:- Grew MAU from 15 to 50 million.- Our users generate ~2mm unique music performances daily.- Launched innovative live streaming product with real-time musical collaboration leading to a 15% lift in time-in-app and taking in an outsize proportion of gifting revenue.- Defined the vision, lead development, and shipped Smule’s Style Studio application. Enables the creation of amazing music-video ‘Templates’ that are used by the everyday Smule singer, leading to a 30% lift in new user engagement on the platform.- Grew highly valuable video content from 8% to >30% of all content created with 650k videos created and >9mm long-form videos streamed daily.- Developed Smule’s internal audio/video tools-platform, reducing content production time by >95% and increasing content diversity by 300%.

Lead the Core Tech Team and grew userbase from 15mm to 50mm via:- Unlocking key growth markets (BRIC, SEA, EMEA) by optimizing audio/video platform for low end devices.- Optimized for growth markets by solving for localized user pain points: Low storage capacity, low network speeds, metered network connections, low powered devices. - Engrained the ‘low end’ mindset into the Smule culture to insure continued optimization.- Identified and fixed key holes in onboarding funnel through data analysis leading to a 15% lift in activation rate.

I acted a Producer & Product Manger during development and post-release management of two mobile titles, Backyard Monsters: Unleashed and War Commander: Rogue Assault that were key to KIXEYE's transition from a successful Facebook gaming company to a player in the mobile market.- Established a mobile beachhead for a Facebook focused company by shipping first mobile game in under 9 months.- Developed in-game economy based on competitive research & data analysis, increasing ARPU by in first 6 months post launch by >300%- Developed end-game features Champions and Timed Challenges, growing LTV by 13%- Identified application speed on low end devices as a key friction point in engagement. Fixing led to a 15% lift in daily engagement activity.- Managed game production pipeline for all art, sound, UI, & text (including localization).

- One of 3 co-founders in studio dedicated to building smaller, Single-A and mobile sized games.- Shipped 5 titles.- Closed consulting contracts with EA & AMD worth > $1mm.