Twenty plus years of financial services marketing managerial experience including strategic planning, product development and management, pricing, and advertising, including managing relationships with multiple advertising agencies. Managed annual marketing budgets of $1 million to $50 million, negotiated and managed corporate sponsorships including Great Western Forum and installation of bank-owned ATMs at several California professional sports venues. Extensive experience in electronic and print media buying, copywriting, communications strategy, public relations, long and short-term strategic planning as well as direct and online marketing.Specialties: Strategic planning, broadcast and print advertising, online marketing, search engine marketing (SEM), email and direct response marketing, national and local sponsorships, sports marketing, customer and market research, product development and management, social media and copywriting.
Listed skills include Marketing, Direct Marketing, Business Relationship Management, Advertising, and 38 others.