As the Director of Business Development and Coaching at CEO Warrior, I am dedicated to empowering plumbers, electricians, contractors, and HVAC technicians to lead, grow, and scale their businesses with confidence. CEO Warrior is a business school for service business owners, providing comprehensive training and support tailored to their unique needs, we work closely with our members to understand their specific challenges and ambitions. We then help them build and implement strategic roadmaps that align with their business goals. Through our coaching, we focus on improving every aspect of their business operations and incorporating innovation, analysis, and SaaS technology to drive greater profits.

Lead initiatives within our $280M construction division, part of our $1.8B company. Role involves preparing and conducting educational presentations for a wide range of stakeholders, including professional trade organizations, architects, engineers, facility/property owners, developers, municipalities, general contractors, cladding and insulation manufacturers, and industrialized construction/prefab builders. My expertise spans building envelope and enclosures, metal buildings, rolled roofing, custom clips, commercial fasteners, and SaaS systems. Develop and deliver presentations on advanced construction solutions to professional trade organizations, architects, engineers, facility/property owners, and developers.Identify, track, and consult on project starts using various sources such as state and local municipality websites, Construct Connect, and Dodge. Trade Organization Participation: Actively participate in national, state, and local trade organizations as a trainer and consultant, and ascend to influencer positions within these groups.Serve as an expert on thermally broken cladding and the NVelope system, providing valuable resources and consultation to the design community within the region. Manage and train a network of over 200 representatives and contractors, ensuring they are equipped with the latest knowledge and skills in the industry.

As the Business Development Manager for the Drains-West division at Watts Water Technologies, a $1.7B company, I am responsible for managing a $51M territory that includes all four drainage lines, pre-fabricated and modular units, SaaS, building system monitoring software and IoT solutions. My expertise spans Watts Specification Drains, Orion Acid Waste, Blucher Stainless Steel, and Watts Dead Level Trench Drains, as well as Valves, Regulators, Water Filtration, and Pumps for municipal, commercial, and residential product lines. I have consistently exceeded growth forecasts and played a key role in new product development.Sales Strategy Development and Execution: Create and implement a sales strategy that emphasizes relationship-building with key decision-makers including owners, architects, designers, engineers, contractors, and installers.Focused on the geographic regions of the south central, southwest, and Pacific Northwest states, extending to Alaska and Hawaii. Cross-Functional Colaboration with various departments including Sales, Marketing, Pricing, Customer/Technical Service, Logistics, Training, Manufacturing, Wholesalers, Distributors, and Shared Services to promote sales initiatives. Drive growth in sales by providing product training, spearheading innovation, and improving brand loyalty and customer experience based on Voice of Customer (VOC) feedback. Develop and execute a detailed annual sales plan centered around contractor needs, solution selling, and both front-end program management and back-end program facilitation. Implement training programs that align with the sales strategy and address the introduction of new products. Work on enhancing the preference for Watts products and contribute to reaching or exceeding the annual sales targets – in this case, $55 million.

As the Global Sales Director for North America and LATAM We successfully increased profits by $12.2M in the US and achieved a 130% growth in LATAM. We specialize in innovative seismic and standard cable suspension systems, replacing traditional all-thread and strut hanging systems for MEP, HVAC, Plumbing, and Lighting systems in commercial construction applications. My role encompasses overseeing sales operations across 14 states, 3 provinces, and all of Latin America, focusing on team management, market analysis, and new product development. Increased profits by $12.2M in the US and achieved 130% growth in LATAM for seismic and standard cable suspension systems. Managed sales operations across 14 states, 3 provinces, and all of Latin America, ensuring market penetration and expansion.Hired, managed, and developed global teams, providing training, coaching, and professional development to ensure high performance. Created and implemented sales strategies that emphasize relationship-building with key decision-makers, including owners, architects, designers, engineers, contractors, and installers. Designed and delivered comprehensive training programs for the sales team, focusing on product knowledge, sales techniques, and customer service excellence. Responsible for sales forecasting, designing compensation packages, and commission structures to motivate and reward top-performing sales staff. Developed pricing strategies and customer retention programs to ensure competitive positioning and long-term client loyalty. Collaborated with R&D teams to drive new product development, ensuring alignment with market needs and customer feedback. Conducted in-depth market analysis to identify growth opportunities and adjust strategies accordingly.

As a Key Business Development Manager at Hilti, I identified, created, developed, and maintained business opportunities for Hilti’s highest-grossing and most profitable territory in Arizona. My clients ranged in revenue from $250K to $100M, and I have consistently contributed over $400K in annual profit back to Hilti for three consecutive years. My expertise in consultative, analytical, and presentational sales has earned me the prestigious Masters Club status in 2010 and 2011. Identified and developed new business opportunities, driving growth in Hilti’s most profitable territory. Maintained strong relationships with clients ranging from $250K to $100M in revenue, ensuring high levels of customer satisfaction and loyalty. Utilized a consultative sales approach to understand client needs and provide tailored solutions and SaaS.Market Analysis: Conducted thorough market analysis to stay ahead of industry trends and adjust strategies accordingly. Delivered compelling sales presentations to executives, architects, engineers, field-level decision makers, project managers, and installers. Achieved an average personal profit contribution of over $400K annually for three consecutive years. Developed and executed strategic plans to outperform industry trends and drive growth. Provided training and mentorship to junior sales representatives to enhance their skills and performance.

As the Director of Global Operations at ARS Market Research & Analysis, I managed an international staff of 90 direct reports and collaborated with multiple internal organizations to coordinate events and primary market research data. I served as the liaison between ARS and Fortune 500 multinational clients to ensure data captured met or exceeded expectations. My efforts significantly improved research event procedures, resulting in an increase of over $12M in revenue and recapturing 40% of lost European business, contributing to the company achieving its revenue goal of $26M. Reporting directly to the VP of Global Operations, I navigated a fast-paced environment with minimal margins for error, driving strategic planning and enhancing brand awareness for clients. Managed a global team of 90 direct reports, ensuring effective coordination and communication across multiple regions.Client Liaison: Served as the primary liaison between ARS and Fortune 500 multinational clients, ensuring high-quality data capture and meeting client expectations. Coordinated events and primary market research data, improving procedures that resulted in increased revenue and client satisfaction. Refocused efforts on customer relations, recapturing 40% of lost European business and contributing to significant revenue growth. Reported directly to the VP of Global Operations, providing insights and updates on operations and client engagements. Managed responsibilities remotely with frequent travel to Germany, Italy, France, England, Brazil, Mexico, and Canada, along with various locations in the US.

Manufacturerers Rep/Key Account Manager: coordinated sales and logistics domestically and internationally for the second largest international door, window and molding manufacturer globally-maintained/converted all accounts in Utah and Nevada and increased sales from 70K per quarter to over 330K quarterly primarily through implementing a consultative sales process by developing strong communications, planning and customer relations. Woodgrain stepped in to fill the void created when Smith Moulding Wholesale closed its Utah operation to focus all resources on the growth in Arizona worked with most major door shops and brands sold in Utah, improved training and team building efforts achieved a 121% recapture of annual sales and a 6% increase in margins over first 2 years. Increase was achieved utilizing benchmarks, market research, external/internal branding methods, and improved supply chain procedures including increased forecasting and communication between suppliers, in-house teams, and the customer. Gross sales rose from $1.4 million to $3.2 million annually. Margins increased from 12% to 18%. Reported directly to CEO.

Originally hired by Breeze Winter Sports out of Denver, CO which was acquired by Intrawest-responsible for assisting the Regional Director with purchasing, merchandising, marketing, public relations, retail sales, sales training, legal compliance, lease negotiations, staffing, budgeting, plan-o-grams, retail space/category management and training of 120+ employees in 12 Retail ski rental locations across a 4 state area. Reported weekly to CEO.