Tyson Foods - Director, Client Insights (4/13 - present)Create impactful insights for Tyson across their multiple categories and brands. Leading a high performance team developing and utilizing IRI's tools to identify and address a broad spectrum of key marketing issues (new item launches, line extensions, trade spending, pricing and retail execution)Primary Areas of Focus - Business Insights and Consulting: Provide clear, deep perceptions and recommendations regarding decisions, situations and business benefits Innovation: Contribute to the development and creation of new or enhanced methods, products and/or services; approach job function with original and progressive thinking in order to improve processes, methods, systems and servicesClient Management and Value: Effectively manage Tyson's projects and relationships: while maintaining economic and fiduciary responsibility for IRIImpactful Presence: Demonstrate strong interpersonal, communication and presentation skills presenting a professional image People Leadership: Build capability within the organization, setting high standards of performance for self and team:Walmart - Director, Consumer & Shopper Insights (9/10-3/13)Provide strategic guidance and category management consultancy to WalMart merchant teams, Directors and Vice-Presidents. Fuse information from multiple syndicated data and primary research sources into comprehensive projects that drives sales, market share, and trip leadership for WalMart. Direct team and project activities to establish trust and expand influence as a domain expert within Walmart. Write departmental and category strategy frameworks, demand clustering analyses, and merchandising innovation thought leadership for WalMart and CPG audiences. Specialize in shopper and consumer segmentation including cross-category attitude and usage and customized trip segmentaiton. Special focus on Walmart Grocery Departments (Dry Grocery, DSD Grocery and Fresh).

Supervise and provide leadership to three managers supporting retailer, category and shopper insights at Delhaize, Publix, Meijer, AHOLD, HEB and Costco. Direct responsibility for the relationship with Food Lion strategy department, managing advanced category management processes to support their consumer-centric initiative. Direct responsibility for Wegmans Fresh Poultry category and shopper management.

Supervise and provide leadership for all the category management activities within the division/Marketing Hub. Represent the marketing department in new principal interviews or business reviews by being able to present the capabilities of the entire department. Serve as the primary source of training and developing all marketing personnel within the division. Develop performance agreements for all marketing personnel.