David Stubberfield Email and Phone Number

Create and execute software category strategy to achieve commercial objectives and ensure sustainable budget delivery.Manage software category, defining product range and setting KPIs to ensure each area of the category is maximised.Ensure category priorities are communicated to and delivered by all teams (including legal, finance and marketing) within the organisation.Manage the software buying team to ensure they are focused and effective in delivering the goals laid out in the category strategy.Working closely with commercial finance, promote higher level analytics within the business to ensure greater accuracy of finance and forecast modelling.Present new release proposals, results and initiatives to Senior Directors, CFO & CEO. Ensuring all stakeholders (internal and external) are managed and communicated to appropriately.Develop and maintain strong relationships with key supplier partners at both management and senior levels to ensure best in class content proposition.

Senior retail buyer for Bethesda and Activision Blizzard, Ubisoft and Warner Bros., Square-Enix, Take 2 and Bethesda Softworks.Developed and maintained strong relationships with supplier partners at both management and senior levels to ensure best in class content proposition.Developed and implemented account strategies ensuring key deliverables were maximised across each release, measured with effective joint business plans.Effective, cross functional project management of each franchise to ensure optimised go to market and life cycle plans.Work with publishers and trade marketing to obtain assets to ensure engaging marketing communications are created to increase sales conversion.Management of two direct reports.

National Account Manager for CentreSoft, Sainsburys, Argos and Blockbuster. Previously account managed Asda, Tesco, Amazon, Play, Toys R UsWork closely with the Retail Marketing Team to ensure effective marketing plans are delivered within agreed budgetsSales lead on Maxis label, working with marketing, PR and SOCOM representatives to translate global objectives for The Sims and SimCity brands into local initiativesSales team lead for Account Commercial PlanningProduct and marketing presentations to individuals or to large groupsManagement of external field agency

National Account Manager for Asda, Tesco, Sainsbury’s and MorrisonsSales lead for Account Commercial PlanningSales lead on EA Games label, working closely with marketing, PR and SOCOM on the Mass Effect, Dragon Age and Crysis 3 franchises.

Account Management duties for Sainsburys & Morrisons and previously Blockbuster Entertainment and CentreSoft Ltd.Sales lead for Account Commercial PlanningFull sales administration duties for Asda, Tesco, Sainsbury & Morrisons and previously Gamestation, Play, Amazon, Blockbuster and CentreSoft