Successful Exporting Record: Sales turnover will reach USD 15M in 2024 for Middle East & South East Asia Market;Sales Turnover reached USD 8 M from 0 in 2023;Led a sales team in East and South China to reach 95% target in 1st half year in 2020;Played a key role in founding China channel business whose turnover was RMB 185 million in 2018, building up a 35-core-distributor network, and training a channel sales team for MWF BU in 5 years;15+ years’ solid business experience in channel management and in direct sales;M.B.A Degree ;
Https://Www.Yuji-Sifluo.Com/En/
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Export Sales ManagerHttps://Www.Yuji-Sifluo.Com/En/Shanghai, China
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Export Business Development ManagerAorun Advanced Materials Co.,Ltd Jan 2023 - PresentAdditive Sales Turnover will reach USD 15 M in 2024 and was USD 8 M in 2023;Developed Middle East & South East Asia Market ;Built up a distributor network;Developed end-users in Middle East & South East Asia;
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Sales DirectorPu Lan Tech Jul 2020 - Dec 2022Led a team to increase by 30%
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Senior Rsm - East & SouthMaster Chemical Corporation D/B/A Master Fluid Solutions Dec 2019 - Jun 2020中国 上海Report to GM Subordinates: 201. Formulated corporate strategy, including areas, products, industries, sales-team building and channel network;2. 1st half year 2020 Performance (2020 sales target increases 10% than 2019.)a) East: Target RMB 32.74M Actual RMB 32.25M Achievement 98.5%b) South: Target RMB 8.15M Actual RMB 6.54M Achievement 80.2%Before my entry, South team lost RMB 3 biz in 2019, and we stopped sales decline in 2020.3. KA development, including Danfoss, ALSTOM and SEW;4. Sales managementa) Optimized and built up a sales team;b) Wrote training material for sales rep. including techniques, sales and channel management;5. Market research in auto and bearing; -
National Channel Manager & Regional Sales ManagerHoughton International Aug 2016 - Dec 2019ShanghaiReport to BU Head Subordinates: 31. All sales persons in my team had beyond expectation performance in Q1;2. Reached 31% of 2017 target in Q1;3. In 5 months, the decline of sales performance in west region was stopped, and the performance of distributors in 2nd half year was better than that in 1st half year; -
Channel Development ManagerHoughton International Jun 2013 - Aug 2016ShanghaiReport to BU HeadMy work is to build up and develop channel business in China. 1. Defined direct sales and indirect sales;2. Participated in formulating 2014---2016 Strategy:a) Initiated to identify key areas: Bohai Sea rim, Yangtze River Delta and some inland cities;b) Initiated to assess current distributors and sift out core distributors;c) Identified blank cities we will fill in next 3 years;3. Initiated to build up a support system for channel business:a) Set up internal operational process;b) Set up distributor assessment, development and management system;4. Assisted to establish a channel sales team:a) Sales staff evaluation;b) Drafted sales team restructuring plan; 5. Assisted to promote channel business ability of sales staff;a) Drafted channel business training materials and conducted training;b) On-site coaching: worked with sales staff to find problems and giveimprovement suggestions;c) Initiated and shared channel management toolkits to supportbusiness development more efficient;d) Conducted and shared main competitors’ products and sales analysis;6. Selected Qingdao as test land to summarize successful distributor development experience;a) Sifted out a core distributor;b) Assisted the distributor to build up a sales team;c) Achieved organic growth: 40% of growth in 2015 and estimated to 100% of growth in 2016;7. Product Improvement:a) Optimized core products to increase cost performance;b) Coordinated with Marketing Dept. to create first product brochure;Achievements: 1. In 2014, 21 distributor reached sales target, the figure in 2013 is only 2. 2. In 2015, we built up a network including 30 core distributor in China, and the turnover of channel business reached to RMB 120 million, increased from 15% to 38% in one year. -
Transition Project ManagerBp Oct 2012 - May 2013East ChinaMy work is to optimize distributor network and transfer business from small to core distributors.1. Coordinated with sales and supporting team to formulate working process;2. Developed transition toolkits to standardize transition procedure;3. Visited all distributors and played the role of bridge between small and core distributors to transfer business smoothly; Achievements: 1. New distributor network increased sales by 25%;2. Reduced corporate operating cost by 4%; -
Senior Channel ManagerBp Jul 2009 - Sep 2012Zhejiang & JiangsuSales Strategy:Formulated product, especially High Performance Lubricant(HPL), strategy in Jiangsu and Zhejiang to approach challenge of oil price increase;Achievements: 1. The only person to reach target in East in 2009 and awarded 2010 Sales Star;2. Reached turnover target by 131% and 100% in 2010 and 2011 respectively;3. Traded up general lubricant to HPL successfully and achieved gross-profit target by 114% in 2009 and 150% in 2010;4. Built up a distributor network and developed 2 core distributors in Jiangsu in 2010;5. Solved distributor issues in Su Zhou and increased turnover by over 50% in 6 months in 2009; -
Channel ManagerBp Nov 2005 - Jun 2009ZhejiangSales Strategy:Analyzed BP/Castrol products and lubricant market to define Business Plan and Channel Development Strategy;Marketing:1. Initiated to wrote Zhejiang marketing plan, including market description, competitors’ research, BP positioning and objectives, and the way to reach the objectives;2. As FMG regional leader, communicating with Asia Pacific for information share and product evolution, and writing China FMG Market Report;3. Analyzed sales data and managed product portfolio to improve GM;Achievements: 1. Awarded 2006 and 2007 ILS Asia Pacific Country Award;2. Increased turnover by 271% from 2006 to 2008;3. Built up distributor network and developed 3 core distributors in Zhejiang;4. Ranked 1st in Fabricated Metal Goods (FMG) business development and awarded top 3 stainless steel FMG clients in China;
David Sun Education Details
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长江商学院Mba
Frequently Asked Questions about David Sun
What company does David Sun work for?
David Sun works for Https://www.yuji-Sifluo.com/en/
What is David Sun's role at the current company?
David Sun's current role is Export Sales Manager.
What schools did David Sun attend?
David Sun attended 长江商学院.
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David Sun
Saas Business,Big Data, Digitalization Expert In Large Scale Business, Author Of "Digitial Transformation- The Path Of Enterprises Transformation"Shanghai, China1retailsolutions.com1 (650) 3XXXXXXX
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