On behalf of Razer, I shape business development and marketing strategies used to drive ourpositioning within the gaming community across youths and millennials in the EU. Utilising a series ofmarketing plans and programmes, I drive sales and revenue targets, whilst achieving growth objectivesand capitalising on market opportunities in collaboration with our regional sales team.By leveraging external agencies and firms, I capture marketing, PR, and community goals, whilstdeploying retail channel strategies to target markets in the EU, FR, and DE. In addition, I use market,audience, and trend insights to align social and eSports activations with regional requirements.- Drove profitable revenue growth, increased product consideration, ensured consistency of ourimage, and strengthened the overall brand via innovation-led differentiation.- Built and managed a 14-member regional marketing team; led execution of GTM strategy inpartnership with internal / external teams.- Embedded retail launch plans with GTM strategies; streamlined involvement in GTM activitiesby co-ordinating business and marketing development with partners.- Tracked, measured, and analysed campaign KPIs / ROIs, whilst informing brand initiatives andcalendar with actionable insights.- Controlled €2m department budget with €143m turnover; negotiated pricing for design, PR,marketing, and creative services with vendors and contractors.- Curated a data and insight informed position that helped acquire and retain customers;implemented strategies and tactics using “For Gamers. By Gamers” mindset.- Promoted product features and company mission, whilst underpinning product feature requests/ ideas by funnelling functional and product requirements into feedback loop.

In my current role, I spearhead a team of five in marketing activitiesacross the entire gaming category, driving achievement of DACH revenue andprofitability targets. I oversee product launch, including marketing andsales activities, media buy, PR events management, and retail agencymanagement in alignment with regional leadership and strategies. I alsomaintain full accountability for category performance. I define planning,marketing investments, and execution of DACH activities across all channelsand segments. As well, I leverage market insights in translating globalmarketing strategies into effective campaigns and initiatives to driveconsumer retention through digital channels and full sales funnel.• Point of contact with global and EU teams for the DACH gaming category,aligning strategies, campaigns, execution, and performance metrics inconjunction with Global-EU, country lead, and account teams.• Identified and cultivated key partnerships to drive Logitech G and Astromarketing messages, including social media channels and PR agencies.• Innovated and deployed media campaigns across region, and globally.• Led e-tail and retail brand implementation and activation on POS.• Administered comprehensive annual budget, leveraging historical data tofacilitate forecasting accuracy.

In this role, I directed a team of five in marketing and communication,focusing on client-centric operations and omnichannel communications. Ideveloped and implemented global marketing and communications strategies, aswell as respective budgets for mature, developed, and young markets.• Championed product launch for most premium products in brand history.• Produced evocative, compelling content across all consumer touchpoints andchannels, with regional prioritization amplified by strategic partnerships,celebrity and influencer marketing, driving activation for three productuniverses.• Overhauled existing product range and pricing structures.• Rebuild e-commerce channel and reskin of the retail flagship.• Rolled-out disruptive global campaign with Stephan Lichtsteiner and L3sees Red.

Here, I innovated a brand story linked to the product roadmap, liaising withmarketing, sales and go-to-market, and digital to secure brand consistencyand visibility. I curated annual sales and trade strategies with markets anddistributors, production of retail strategy, and delivery of culture oflaunch processes.• Created EMEA marketing and trade budgets to drive local P&L, directingEMEA PR agencies in media strategy management, voice of brand for keymarkets, and development of EMEAI influencer programs.• Led sales meeting projects and international tradeshows, including IFA,partnerships with Netflix/Stranger Things or Elements.

Here, I communicated with marketing, sales and go to market, as well asdigital teams to maintain brand consistency.• Led 10 PR agencies in relationship management, contract negotiation,budget management, and strategic planning: London and Belin Takeovers (Wall,Bus, print/online), Wetransfer Campaign, content creation, organization ofmedia day, conception and production of press kits, performance management,implementation of EMEAI influencers programs, and delivery of guidelines forshowroom creation at yearly PR summit.• Innovated a Pan-European Crusher Wireless product launch event, leading design, production and animation, negotiation, and partnerships withUniversal Music and Red Bull.• Co-developed sales plans in addition to marketing support, creation andproduction of retail tools to deliver Pan-Euro GTM launch kits, implementingacross all in-store and POS, digital and social.• Drove contract negotiations, implementation of roadmap, creation of SIS,and product placement.• Deployed sports strategy and activity plans across sales and digital forportfolio including Thiago Silva, Matthias Dandois, Kyrie Irving, TravisRice, and Eric Koston.

Held responsibility in defining marketing strategy, which involve communication tools, implementing Event, budget & legal oversight, Product development, Sales & GTM.

In charge of definition and implementation of sports/culture brand marketing strategy (business plan),analizes of sport/culture market, recommendation on athletes/Opinion leaders and events sponsoring.

Definition and implementation of marketing strategy of a brand associate to implementation and conception of sponsoring strategy supported by the usage of athletes and or artists.

Management of Sponsorship, image rights and project management, for athletes (30 football clients, 10 tennis clients and 3 golf clients) in France and Europe with brands.