Strategic Implementation of Product Development, Capacity Building, Marketing and Distribution within the hospitality and tourism industry.I specialise in strategy, product development, marketing and connection building for companies/organisations within the travel sector. I have worked for companies, NGOs and government organisations in Egypt, Jordan, Dubai, Palestine and the UK. The majority of work is within the cultural and soft adventure sectors devising travel trade strategies to increase distribution. I work directly for clients and through third-party agencies.

Recruiter, mentor, trainer and coach to Product Manager graduates and interns for Publicis Sapient’s UK, German and Swedish offices.

I provided marketing services for Tailored Travel and support for it's GDPR compliance

Provided ongoing support, consultation and implementation of the digital marketing strategy including product development opportunities

To devise an international travel trade strategy plan for the Abraham Path Initiative based in Jerusalem for it's local NGO partner the Masar Ibrahim Al Kahlil. I visited the West Bank three times during this period and advised wrote the international travel trade strategy for the trail.

I was responsible for Marketing across all channels, online, print, PR, direct mail and through our travel agent partners - in all global markets, UK, Canada and USA, South Africa and Australian / New Zealand. I was also responsible for trade sales in South Africa, UK and Canada. Whist at On the Go I was responsible for setting up the new blog - The Inside Track and managing the Social Media activity on Facebook and Twitter.

Brighter is a full - service travel PR and Marketing Company where I held two positions. Country Director – Jordan Tourism Board I worked on behalf of the Jordan Tourism Board for 10 years between July 2001 and June 2011 and was responsible for strategic planning, budgeting, consumer marketing, trade sales and marketing as well as managing and overseeing all PR activity in the UK & Ireland. I developed ongoing integrated sales, marketing & PR plans, which targeted all market segments and distribution channels including web, print and broadcast media, direct mail and e-marketing. I was also responsible for providing stakeholder updates in both the UK and Jordan (operators, ministry, hoteliers and airlines). Achievements with the Jordan Tourism BoardIncreased the number of tour operators selling Jordan by over 25%.Assisted the increase in UK visitors from 32,000 to the 70,000.PR coverage and ad values have increased by 25% year on year.Developed successful joint marketing campaigns with tour operators, which have consistently increased visitor numbers and brochure coverage.Developed and instigated successful consumer and trade campaigns.Jordan Tourism Board won Best Use of Direct Mail by the Chartered Institute of Marketing Travel Industry Group and was commended for its Print Campaign 2007.Maintained Jordan coverage in tour operator brochure post 9 /11 and Iraq war.Tourism Strategist – Value Retail – February 2008 - December 2011Between February 2008 and December 2011 I have also acted as a consultant and tourism strategist for Value Retail, a group of nine luxury retail outlets in Europe. I provided strategic advice and counselling on budgeting, international sales, inter- European sales, travel PR and best practice within the travel industry. The strategy was based on developing sales from Europe and international markets especially, China, Middle East, Russia, India, Brazil and South East Asia.

Country Director – Jordan Tourism Board I worked on behalf of the Jordan Tourism Board for 10 years between July 2001 and June 2011 and was responsible for strategic planning, budgeting, consumer marketing, trade sales and marketing as well as managing and overseeing all PR activity in the UK & Ireland. I developed ongoing integrated sales, marketing & PR plans, which targeted all market segments and distribution channels including web, print and broadcast media, direct mail and e-marketing. I was also responsible for providing stakeholder updates in both the UK and Jordan (operators, ministry, hoteliers and airlines). Achievements with the Jordan Tourism BoardIncreased the number of tour operators selling Jordan by over 25%.Assisted the increase in UK visitors from 32,000 to the 70,000.PR coverage and ad values have increased by 25% year on year.Developed successful joint marketing campaigns with tour operators, which have consistently increased visitor numbers and brochure coverage.Developed and instigated successful consumer and trade campaigns.Jordan Tourism Board won Best Use of Direct Mail by the Chartered Institute of Marketing Travel Industry Group and was commended for its Print Campaign 2007.Maintained Jordan coverage in tour operator brochure post 9 /11 and Iraq war.

As Associate Director at Brighter Group, I also acted as a Tourism Strategist for Value Retail, specifically the Chic Outlet Shopping brand. Between February 2008 and December 2011 I have also acted as a consultant and tourism strategist for Value Retail, a group of nine luxury retail outlets in Europe. I provided strategic advice and counselling on budgeting, international sales, inter- European sales, travel PR and best practice within the travel industry. The strategy was based on developing sales from Europe and international markets especially, China, Middle East, Russia, India, Brazil and South East Asia.

Founder member and shareholder of 360 Images which created and syndicated interactive website content. I was responsible for creating a sales and marketing strategy to all sectors of the travel and leisure industry. I developed strategic links with influential Internet travel companies / directories and implemented a reseller / marketing programme. I sold my shares in 360 Images to further my career in destination marketing.